Published on September 18th, 2019
In the 21st century, name tags are an essential part of conferences, large, and smaller meetings.
Both corporate and casual events benefit greatly thanks to convenience brought about by the event badges.
Furthermore, such products are beneficial in breaking the ice between attendees as every conversation would often, most probably begin by the parties looking at the other’s badge.
Typically, name-tags or event badges have all the necessary vital information of the wearer. It may include the attendee’s name, role, or the company which they represent.
But looking down at it from a different angle, event badges are quite standard, and the organizers might not put much of attention to them.
One might just head to a go-to vendor and purchase an average lanyard and plastic tag. To some event planners, this might be a last-minute thing, or as it is to many, the last thing to check off their list.
At first, glance, investing in event badges might not seem like a necessary thing.
However, many fail to understand that this is the attendee’s first interaction with your function, and it entails a very crucial part of their experience.
After all, they will be forced to have them on throughout the event.When looking to get some unique custom badges for your event, consider these fresh ideas first.
1. Attract Attention
A smart design will command attention. Cool and unique badges will get also make a significant impact on the attendee’s experience.
Accentuate your name tag designs to not only make your event fun but also to create memories to remember.
2. Keep It Simple
There is a fine line between being creative and filling your event badges with clutter. Not unless you wish your attendees to carry a placard, a name tag will have limited space on them.
You should have a unique design which should have all the necessary information written on it in an easy-to-follow format.
Too many words, colors, and pictures will only ruin your design. A pragmatic approach to this is, less is more.
3. Support The Purpose
Do not aim to support anything else but the purpose of the event. Event badges are not a one-size-fits-all affair.
Have only the vital information on the badges and no irrelevant writings or colors.
A corporate event should focus more on the attendee’s name, role, and the company they represent. This information should be in bold and lucid.
Concert badges, on the other hand, will mostly stress on the VIP status of the attendee or the roles of the people present.
4. Add Value
A well-curated event badge design can take your event to a whole new level when used as marketing collateral.
Since the badge will be seen numerous times by all sorts of people, it would be a great idea to leverage that as your marketing strategy.
Showcasing your brand will be much easier for you, and (or) your sponsors who are very keen to have their identity shown on the badges.
5. Make It Personal
Be creative and look for new ways to make your badges have a personal touch. It can have fun facts, more details on the attendee, etc.
Doing so will not only champion conference networking, but also brings forth a comfort level attendees will have when interacting with each other.
Albeit small, a unique custom badge is far from insignificant. For an event organizer, this should be on top of your checklist before planning for other miscellaneous products.