Tips For Creating A Persuasive Presentation Design

Persuasive Presentation Design

Published on February 22nd, 2022

Whether you are presenting in the board room or giving the keynote presentation at a conference, your purpose is to inform your audience and persuade them to see your points.

Unfortunately, many Power Points and other presentations fall short without the right design because they fail to engage the audience. A persuasive presentation captures the audience’s attention and holds it.

Recent evidence suggests that half of all audience members attending business presentations seem to be doing other things instead of paying attention. It is almost a certainty that most of these attendees weren’t paying attention because they were bored.

Persuasive presentations include well-designed slides that incorporate exciting content and a compelling message. To get the audience on your side, you have to craft presentation slides that are both engaging and informative.

From your very first slide, your audience’s attention is on the line. To seal the deal with your presentation design, there are a few things that you should consider.

From your visuals and graphics to the fonts and amount of text on your slides, every element in your presentation should be crafted with the purpose of informing and persuading your audience.

Every one of your points is important, and every slide should make a statement. Let’s look at some of the things you can do to create a persuasive presentation design.

Simplicity Is The Key To Success

If your presentation is going to persuade your audience, your information and key points should be the star of the show.

If your design elements get in the way of the information, your presentation will be muddled, and you probably won’t achieve your goals.

A slide design with too much text, distracting fonts, and overly busy backgrounds will distract from your message.

Taking your audience on a ride through a fun house of colours, animations, transitions, and flashy fonts will only take away from your ideas and discredit the professionalism of your presentation.

A major graphic design principle for creating powerful slides is to keep your presentation simple. Your presentation design should balance typography, info graphics, illustrations, and key messages on each slide.

Creating a template to create slide consistency will help you avoid adding ancillary material to various slides. Using clean and crisp slides that highlight key points and data will make your presentation clear, and your audience won’t be overwhelmed.

Design Slides With Your Audience In Mind

Design Slides

A persuasive presentation will incorporate numerous facts, figures, and details to help prove the speaker’s main points. When adding information to your slides, you should consider your audience and what they already know.

A persuasive, impactful presentation is crafted around the interests and knowledge of your audience. Instead of reviewing things that audience members already know, try to offer new insights and interesting facts on each slide.

Your slide deck should speak to your audience and persuade them to see your points. Your PowerPoint presentation should avoid extraneous information and present fresh and compelling details.

Use Visuals To Tell A Compelling Story

Visuals To Tell A Compelling Story

Visual elements are the key to crafting persuasive presentations. Graphs, charts, illustrations, and other visual elements have been proven to aid with learning and understanding.

When you turn data into an info graphic, your audience will quickly grasp the information. Think of how much more powerful your point about quarterly earnings will be if your audience can see a line graph that climbs with profits.

You might also consider embedding video clips and other illustrations to help supplement your message and draw your audience in.

Persuasive presentations incorporate interesting visuals, meaningful text, and simplistic designs. To ensure that your presentation makes a good landing, you need to design slides with your audience in mind and tell a compelling narrative.