Published on May 19th, 2020
Are you interested in bootstrapping an Affiliate marketing business? Or, are your strengths more towards online tutoring? You might even be looking to build a personal brand.
The reason for needing a website is not the driving force behind this article. Rather, the fact that you need to create a unique, user-friendly, usable website is the raison d’etre for this discussion.
The New Normal: Setting The Scene
Before we dive into the tips on how to build a great website and ask the question of what platform is this website using, let’s take a brief look at the challenges facing the world we live in.
The world is slowly emerging from one of the worst global health pandemics it has ever seen.
Succinctly stated, the novel coronavirus, COVID-19, is sweeping across the globe, causing a global shutdown of all economic activities, and resulting in nearly 300 000 deaths worldwide.
The great news is that the virus seems to be past its infection peak in many countries like the UK and other European countries, as well as the USA and Asia.
Consequently, businesses are opening up, and people are going back to work.
Quick Pointers On Building A Website
One of the positive consequences of this pandemic is that the world has essentially moved online.
Therefore, it makes sense to pivot your business model to a digital model. And, one of the core aspects of any successful online business model is a user-friendly, usable website.
Consequently, here are 5 quick tips to help you create a website that will convert visitors into returning customers.
1. Prioritize A Mobile-First Design
Statistics for the fourth quarter 2019 show that 52.6% of all website traffic worldwide was via a mobile device like a smartphone or tablet.
Because mobile device screens are smaller than desktop or laptop screens, it is vital to build a responsive site; ergo, one that adjusts itself to the size of the screen it is viewed on.
2. Decide On A Dynamic Domain Name
It’s vital to ensure that your brand’s domain name reflects your brand name, and it is easy to remember and find online.
This makes your target audience’s lives easier when trying to find your website.
3. Make Your Website Navigable
Your site’s visitors must find your website easy to navigate around; otherwise, the site’s bounce rate will be high.
In other words, visitors to your site will leave the site soon after they have landed on the site because it is convoluted and confusing to use.
4. Place Your Contact Information At The Top Of The Page
Visitors to any website do not like to search for contact details. Therefore, it is essential to place your contact details at the top of a web page where it is easy to find.
5. Add A Call-To-Action (CTA) To Your Site
A CTA shows your site’s visitors that the website has a purpose. Each web page should entice the reader to interact with your brand. Finally, make sure the CTA is above the fold so that the visitor does not have to scroll down the page to find it.