April 17th, 2021 | Updated on December 13th, 2021
On April 22nd, people will celebrate Earth Day, a holiday dedicated to honoring Mother Nature for all she gives us. Many brands also take Earth Day as an opportunity to demonstrate their commitment to environmentalism.
If your company plans an Earth Day push, consider making promotional products a part of the effort. In addition to raising awareness about your company, eco-friendly promotional products also demonstrate to customers that your business cares about the planet.
Great Products That Promote Your Business & Protect the Planet
1. Reusable Water Bottles & Coffee Mugs
Every year, billions of paper and plastic cups end up in landfills around the world. Reusable water bottles and coffee mugs branded with your company logo are a great way to show your customers that you’re dedicated to counteracting this issue—and give them a handy way to carry their favorite drinks.
2. Tote Bags
Branded tote bags are an excellent option for Earth Day giveaways. They replace the plastic shopping bags that many people get while grocery shopping, therefore cutting down on plastic waste. They are also sturdy, washable, and can be folded and kept away neatly when not in use. Some people even collect them.
3. Reusable Straws (With a Branded Carrying Case)
Help your customers sip their drinks in style while keeping your company in mind. Reusable straws are a great way to go green and help reduce plastic pollution. They can be made from steel or rubber, and many come with a cleaning brush and a convenient case to carry them around in (this is where your logo goes).
4. Products Made From Recycled Fabric
Sustainably made t-shirts can be made from high-quality fibers derived from recycled plastic bottles and recycled cotton. They also offer plenty of space to work with, so you can get creative with your branding.
Blankets made from 100 percent recycled PET materials are another great option for an ethical promotional product. These are easy to brand with company colors and printed or embroidered logos.
5. Sustainably-Made Sunglasses
With summer approaching, sunglasses are a genuinely useful option that customers will be glad to receive. Glasses can be made from reclaimed wood, cork, or recycled plastic. They are eco-friendly, and they look cool, too.
6. Compostable or Recyclable Notebooks
Notebooks are a common promotional product because they are easy to brand and relatively inexpensive. There are also several ways to make notebooks eco-friendly. Look for an option with recycled or compostable paper and covers.
How Going Green Can Boost Your Brand
Climate change and sustainability are growing concerns, and more people are becoming aware of their carbon footprint. A survey conducted of 80,000 people across 40 countries revealed that the vast majority were concerned or very concerned about climate change.
When you choose to go eco-friendly as a brand, you’re not only doing your bit to save the planet—you’re also encouraging customers to align their methods with yours, as 63 percent of consumers prefer to purchase from purpose-driven brands.
Climate change is a serious concern, and promoting sustainability makes sense for everyone. There is a wide range of eco-friendly products that you can choose from, depending on your company’s nature and budget. Leverage the opportunity by choosing green products for your Earth Day giveaway.