Published on July 24th, 2021
One of the worst ways to lose a sale for any business is through something known as cart abandonment. This is something we are all most likely guilty of and is a big issue for online business owners.
Although there are many reasons why this phenomenon happens, we are here to help you out with ways you can get your customers coming back to their cart and hitting submit on those online transactions.
Fear not, because we have a couple of great ideas that will help you help them complete their transactions. Check out the following ways you can get those customers back to buy from your business.
1. Send Them a Text
A great way to get customers back to their cart and going through with their transaction is with abandoned cart sms.
With text message reminders, you can get your customer’s attention right away with just a click of a button on your end.
Text message reminders are also great because they go straight to their personal phone, which they have on them at all times. Having an abandoned cart sms set up is a sure way to get their attention.
You can also customize your abandoned cart sms by creating texts that call them by their name and describe the products in their cart.
This gives them an instant reminder to check back on their cart and increases the chances of them completing the sale.
You can even get creative with it and send them a text with something attention-grabbing like a fun phrase or even an image of what is in their cart. The sky is the limit.
2. Email Reminder
If you’re interested more in emails or already have an established marketing email campaign fired up and running, you can also send out email reminders about abandoned carts as well.
Email reminders work great for getting consumers back to their online cart because you can customize them with coupon codes, call-to-action-buttons, and so much more.
If you aren’t sure how to create an eye-catching abandoned cart email, check out some attention-grabbing email subject lines below:
- Did You Forget Something?
- Oops! Looks Like You Left Something Behind…
- Don’t Miss Your Free Shipping!
- We Miss You!
- [Name of Product] Is Selling Out Quick!
Using these types of email subject lines will be sure to grab your customer’s attention and not only will they click the email reminder, thus increasing your email click rate, but it can remind them to go back and revisit their cart. Be sure to also include a direct link within the email so they can access the cart easier.
3. Promotional Deals
Another great way to get your customers clicking back to your cart is to engage them with promotional deals, especially ones specifically for the items in their carts.
This can either be an existing coupon that the customer wasn’t aware of or a coupon you create specifically for them to use at their checkout.
This also allows you to track how often customers are abandoning their carts on your website and whether or not you need to offer a stepper discount or if the discount as it currently stands does the job.
4. Checkout Progress Indicator
If you haven’t already, definitely look into implementing a checkout progress indicator on your checkout page.
This is a type of process that shows the customer where exactly they are in terms of completing their order. By not having something like this implemented, it can be frustrating, similar to what a customer might feel having to wait in an actual checkout line with no end in sight.
If you want to create a progress indicator for your checkout page, be sure it shows all of the following in the natural progress of checking out:
- Check Out
How you want to customize the language on this indicator is completely up to you. You can either leave it a couple of steps or create more. However, the fewer steps the better, because the less time they spend putting information in the less likely they will get frustrated and leave the cart.
The point is you need to be sure that you have some sort of progress bar for the customer to see how far along they are in the payment process.
5. Push Notifications
Finally, having push notifications on the website during checkout is also another great way to get your customers to finish their payments. You can implement a timed notification to go off in case the checkout page goes ideal.
This can either be a pop-up or even a chatbox. Just be sure that whatever you use has captivating and call-to-action language so they will be encouraged to continue checkout.
Don’t Forget These Helpful Abandoned Cart Strategies
Customers abandoning their cart doesn’t have to leave your business in the dust. By using texting, emails, promotional deals, checkout progress indicators, and push notifications, you’re sure to grab their attention.
With these unique and helpful strategies, you can get them coming back to not only finish the transaction but keep them coming back to buy more. So next time you get an abandoned cart notification, you’ll be prepared and ready to help them finish that sale.