Instagram Is Testing A Teleprompter Feature For Video Creators

Published on June 4th, 2025

Content creators, get ready for a breakthrough that could revolutionize how you present on camera.

Instagram is testing an innovative in-app teleprompter feature within its Edits app, promising to make video presentations more natural and engaging than ever before.

This development signals Instagram’s serious commitment to helping creators produce professional-quality content directly from their mobile devices.

What is Instagram’s New Teleprompter Feature?

The Basics of the In-App Teleprompter

Instagram’s upcoming teleprompter feature will display rolling text directly on your screen while recording, eliminating the need for external cue cards or notes.

This built-in solution addresses a common challenge that content creators face: maintaining natural eye contact with the camera while delivering scripted content.

The feature includes several customizable options:

Adjustable scrolling speed to match your natural speaking pace
Variable text size for optimal readability
Seamless integration with the Edits app interface
Real-time script display during recording

Why This Matters for Content Quality

Anyone who’s watched professional video content has likely noticed the telltale signs of off-camera script reading.

Even on shows like Saturday Night Live, you can often catch performers glancing slightly away from the camera to read teleprompters.

This subtle eye movement can break the connection between presenter and audience.

Instagram’s solution positions the text just below your phone’s camera, creating a more natural viewing experience where presenters maintain consistent eye contact with their audience.

The Science Behind Better Video Engagement

Human Presence Increases Viewer Connection

Research consistently shows that videos featuring human presenters generate significantly higher engagement rates than those without. When viewers can connect with a real person on screen, they’re more likely to:

Watch videos to completion
Share content with others
Trust the information being presented
Take desired actions (likes, comments, follows)

The Challenge of Natural Presentation

Creating engaging video content while reading from a script presents unique challenges:

Traditional Problems:

Breaking eye contact reduces viewer connection
Shifting focus appears unnatural and distracting
External cue cards can be cumbersome and unprofessional
Memorizing scripts is time-consuming and error-prone

Instagram’s Solution:

Maintains direct eye contact with the camera
Eliminates visible script-reading behaviors
Provides professional teleprompter functionality
Streamlines the content creation process

Strategic Implications for Instagram’s Edits App

Positioning Against Competitors

This teleprompter feature represents part of Instagram’s broader strategy to establish Edits as a comprehensive video creation platform. By launching advanced features in Edits first, Instagram is:

Creating compelling reasons to download and use the separate app
Testing new features with dedicated video creators
Building a more robust ecosystem around video content creation
Competing directly with established platforms like TikTok’s CapCut

Future AI Integration

Instagram has also hinted at additional AI-powered features coming to Edits, including:

Background generation for custom video settings
Character transformation capabilities
Translation services for multilingual content
Enhanced visual effects powered by artificial intelligence

While these AI features are still developing and may initially appear less than perfect, the rapid advancement in AI technology suggests they’ll become increasingly sophisticated over time.

Practical Applications for Content Creators

Who Will Benefit Most

This teleprompter feature will be particularly valuable for:

Educational Content Creators:

Teachers presenting complex topics
Tutorial creators explaining step-by-step processes
Experts sharing detailed knowledge

Business Professionals:

Entrepreneurs pitching products or services
Corporate communications teams
Marketing professionals creating promotional content

Social Media Influencers:

Lifestyle bloggers sharing personal stories
Review creators discussing products
Anyone wanting to improve presentation quality

Best Practices for Using the Teleprompter

To maximize the effectiveness of Instagram’s teleprompter feature:

Write conversational scripts that sound natural when spoken aloud
Practice with different scrolling speeds to find your optimal pace
Adjust text size based on your recording distance and comfort level
Rehearse key points even with the teleprompter to maintain authenticity
Use natural gestures and expressions to complement your scripted content

What This Means for the Future of Video Content

Democratizing Professional Video Production

Instagram’s teleprompter feature represents a significant step toward democratizing professional video production tools.

Features that once required expensive equipment and technical expertise are now becoming accessible to anyone with a smartphone.

This accessibility could lead to:

Higher overall content quality across social media platforms
More creators entering the video content space
Increased competition among content creators
Greater audience expectations for polished presentations

The Evolution of Mobile Content Creation

The integration of professional tools like teleprompters into mobile apps reflects the broader trend of sophisticated content creation moving to mobile devices.

This shift enables creators to produce high-quality content anywhere, anytime, without the traditional barriers of expensive equipment or complex software.

Getting Ready for the Teleprompter Launch

Preparing Your Content Strategy

While waiting for the official release, content creators can prepare by:

Developing script templates for different types of content
Practicing on-camera presentation skills
Experimenting with current Edits features to familiarize yourself with the interface
Planning content that would benefit from scripted presentation

Staying Updated on New Features

Instagram continues to roll out updates for Edits regularly. To stay informed about new features:

Follow Instagram’s official announcements
Monitor app updates in your device’s app store
Connect with other creators who test new features
Engage with Instagram’s creator community resources

The Bottom Line

Instagram’s upcoming teleprompter feature represents more than just another tool—it’s a game-changer for content creators who want to deliver polished, professional presentations without the traditional barriers and costs associated with professional video production.

By combining this teleprompter with Instagram’s expanding suite of AI-powered features, Edits is positioning itself as a comprehensive solution for modern content creation.

For creators looking to improve their on-camera presence and content quality, this feature could be the key to taking their videos to the next level.

As Instagram continues investing in creator tools and features, early adoption of these capabilities could provide a competitive advantage in the increasingly crowded social media landscape.

The teleprompter feature, once available, will likely become an essential tool for any creator serious about producing engaging, professional-quality video content.

Instagram Teleprompter Feature Q&A

1. What is Instagram’s new teleprompter feature?

Instagram is developing an in-app teleprompter feature for its Edits app that displays scripts on-screen while creators record videos.

This rolling text display allows users to read their scripts naturally without looking away from the camera, creating more engaging and fluid presentations.

The teleprompter appears just below the phone camera, eliminating the need for physical cue cards or external teleprompter apps.

This feature aims to help creators deliver more professional-looking content with improved eye contact and smoother delivery.

2. How does Instagram’s in-app teleprompter work?

The teleprompter feature displays your script as rolling text on-screen during video recording.

Users can adjust both the speed at which words appear and the text size to match their reading preferences and speaking pace.

The text is positioned strategically below the phone camera to maintain natural eye contact with viewers.

This setup allows creators to read their scripts while appearing to look directly at their audience, creating more authentic and engaging video content without the awkward glances to off-screen cue cards.

3. Which Instagram app will have the teleprompter feature?

The teleprompter feature will be available in Instagram’s Edits app, not the main Instagram application.

Instagram has confirmed that most new video creation features, including the teleprompter, will launch in Edits first to establish it as a comprehensive video creation platform.

This strategy positions Edits as Instagram’s answer to competitors like TikTok’s CapCut, offering creators advanced tools in a dedicated editing environment before potentially integrating them into the main Instagram app.

4. Who should use Instagram’s teleprompter feature?

Content creators, influencers, marketers, educators, and business owners who frequently create talking-head videos will benefit most from the teleprompter feature.

It’s particularly valuable for creators who struggle with memorizing scripts, those creating educational content requiring precise information delivery, or marketers presenting product demonstrations.

The feature helps anyone wanting to improve their on-camera presence, reduce retakes, and create more professional-looking content while maintaining natural eye contact with their audience throughout their presentations.

5. What are the benefits of using Instagram’s built-in teleprompter?

The built-in teleprompter eliminates the need for external apps or physical cue cards, streamlining the video creation process.

Key benefits include improved eye contact with viewers, reduced filming time through fewer retakes, more natural delivery, and enhanced professionalism in presentations.

Since videos featuring humans typically generate higher engagement rates, the teleprompter helps creators leverage this advantage while delivering their message more effectively.

The feature also saves time and reduces the technical complexity of setting up external teleprompter solutions.

6. How does Instagram’s teleprompter compare to external teleprompter apps?

Instagram’s integrated teleprompter offers convenience by eliminating the need to switch between multiple apps during video creation.

Unlike external solutions that require separate setup and synchronization, Instagram’s feature works seamlessly within the Edits environment.

While dedicated teleprompter apps may offer more advanced features, Instagram’s version provides essential functionality with the added benefit of integrated recording and editing capabilities.

The streamlined workflow makes it more accessible for casual creators who want teleprompter functionality without additional complexity or cost.

7. When will Instagram’s teleprompter feature be available?

Instagram has confirmed development of the teleprompter feature but hasn’t announced a specific release date.

The company mentioned this update in a recent interview with Wired, indicating it’s among several features in active development for the Edits app.

Based on Instagram’s pattern of weekly updates for Edits, the teleprompter could potentially launch within the coming months, though creators should watch for official announcements from Instagram for exact timing and availability in their region.

8. Can you customize the teleprompter settings in Instagram Edits?

Yes, Instagram’s teleprompter will offer customization options to suit different creators’ needs.

Users can adjust the scrolling speed to match their natural speaking pace and modify text size for better readability.

These customizable settings ensure creators can optimize the teleprompter for their specific presentation style, whether they speak quickly or prefer a slower delivery.

The flexibility in settings makes the feature accessible to creators with different reading speeds and visual preferences, enhancing its usability across diverse user needs.

9. What types of videos work best with Instagram’s teleprompter feature?

The teleprompter feature is ideal for educational content, product demonstrations, tutorials, news updates, testimonials, and branded content requiring precise messaging.

It’s particularly effective for longer-form content where memorizing scripts becomes challenging, such as detailed explanations or presentations with specific data points.

The feature also benefits creators making regular series content where consistency in delivery is important.

Any video format requiring direct audience address while maintaining script accuracy will see improvement with teleprompter assistance.

10. How can creators write better scripts for teleprompter use on Instagram?

Effective teleprompter scripts should use conversational language that sounds natural when spoken aloud.

Write shorter sentences, include pauses with punctuation marks, and use bold text for emphasis on key points.

Practice reading your script beforehand to identify awkward phrasing, and write in your natural speaking style rather than formal writing.

Include timing cues for gestures or props, and consider breaking longer scripts into shorter segments.

Remember that teleprompter text moves continuously, so structure your content with clear transitions and avoid complex sentences that might cause stumbling during delivery.