Published on February 22nd, 2021
Most entrepreneurs start a business for several reasons. First, they’re passionate and knowledgeable about the industry. Second, they want a chance to become their own boss and carve their own way.
Though the route of business ownership can come with great rewards, there are also plenty of risks and hard work involved. One of the most difficult aspects of running a business is learning how to effectively market your products and services. In the modern business age, this means providing a positive online experience for your customers.
We’re here to help. Keep reading for our marketing trick guide on how to boost customer online experience to generate more leads and increase your sales.
Understand Your Target Market
First, to be effective at any type of marketing, you need to understand your target market or audience. Your target market is comprised of the consumers for whom your products and services were designed. For example, if you owned a vegan bakery, your target market would be the local vegan population.
The more you understand your target audience, the more you’ll be able to customize your marketing message to speak directly to them. Think about the consumers who are most likely going to buy your products or services. What are their problems, needs, wants, desires, beliefs, etc.?
Create a Blog for Your Website
Content marketing is perhaps the best marketing trick to build a stronger relationship with consumers. Create a blog on your website and fill it with articles relevant to your business. Your goal should be to provide value to your readers.
Your articles should serve to:
- Answer questions
- Offer solutions
- Provide information
- Give instructions
- Offer advice
- And more
Creating valuable content for consumers is a fantastic way to humanize your company and become more relatable. Being an authoritative source of information will also make your brand more credible. As an added bonus, the more content you create, the more you’ll improve your SEO.
Optimize Your Site for Mobile Devices
Thriving in the modern business world means keeping up with consumer habits. Right now, over 81% of Americans own smartphones. And this figure doesn’t account for other mobile devices like tablets and iPods.
The key takeaway is that your business website, emails, and other content must be optimized for mobile devices.
Otherwise, the consumers using these tools to navigate your website will experience several issues. Your website may load slowly or be improperly formatted for their device, which will make it incredibly difficult to use.
As a result, users will bounce off your website and find what they’re looking for elsewhere, likely from one of your competitors.
An effective marketing trick is to take mobile optimization one step further. Create an app for your business that consumers can download on their phone or tablet. This can maximize their convenience and make it easier for you to make sales.
Ask for Feedback from Your Customers and Act on It
One of the most important things in business is making customers feel valued. If a customer feels valued, they’re more likely to return and give you repeat business.
Learning how to provide a better customer experience means being approachable and available. Give your website and social media followers a platform for providing feedback. Just as importantly, respond to their feedback and implement the necessary changes to improve their experience.
Customers will see that you are willing to listen, take criticism, and make changes. It shows that you care and customers will be more willing to become faithful patrons of your brand.
Use Internal and External Linking
One of the most popular and effective online marketing tricks is using internal links to capitalize on leads and convert website visitors into paying customers. Drive traffic to your website by using effective keywords in your blog articles. Consumers will be lead to your blog when seeking knowledge about products, services, and information pertaining to your industry.
While reading articles on your site, they’ll come across internal links leading to contact pages, product pages, or service information. This makes it easy to guide consumers where you want them to be on your website.
You can also use this method to prompt website visitors to subscribe to your email list. However, to get something you have to give something in return. You need a strong incentive in your call to action to encourage people to sign up.
Incorporate a Search Bar
Sometimes, learning how to provide a better customer experience comes down to being a customer yourself. Have you ever been stuck on someone’s website, struggling to find the content you were seeking? If only they had a search option.
Don’t make the same mistake with your website visitors. Create a search bar for your site to help consumers find exactly what they’re looking for. This will not only serve to improve the customer experience, but it will also keep them on your site longer.
Publish a Helpful Q and A Page on Your Site
Most customers are well-informed. In fact, nearly 90% of consumers conduct research on products and services before making a purchase. In other words, they have questions and they want answers.
One of the easiest marketing tricks to improve the customer experience is to simplify this step. Create a page for frequently asked questions. Customers can visit your FAQ page to find the answers they’re looking for.
FAQ pages also serve as a great space to subtly boast about and promote your products and services.
Use AI to Assist Customers in Real-Time
Finally, consider implementing artificial intelligence into your site to become a type of virtual assistant for consumers. They can ask questions and get real-time answers if they can’t find what they’re looking for on your FAQ page.
However, AI on your website can also work to guide consumers down the appropriate sales funnels to boost your sales. Check out decibel.com to learn more about AI and how it can improve your business and customer relations.
Looking for More Effective Marketing Tricks?
Online marketing tricks are essential for learning how to get more website traffic, generate more leads, and make more sales. We understand that there’s a steep learning curve to digital marketing. Fortunately, you’re not on your own.
You can look into digital marketing services or seek more knowledge from sites like ours. Check out some of the other marketing articles for more helpful information and advice. Our blog was created to help entrepreneurs like you thrive in their industry.