Emails are easy to use and offer a very economical way to increase sales by boosting the conversion numbers.
Even if you have been quite successful when it comes to the building of a brand, you need sustenance. And that comes with only after establishing loyal relationships with your customer base.
Here is how email templates can help you boost your marketing campaign and drive sales higher.
1. Make Room For Animated Content
No one wants a tedious and drab presentation these days. It’s all about the bells, whistles and the glitters. Not many brands have mastered the art of good quality and original animated content to better the user interaction metric. Find all kinds of customizable animated content at Designmodo email templates.
So, tap into the potential that is on offer with animated GIFs, video files and other types of multimedia to provide informative content to your users in a better presentable format compared to lines after lines of text.
All you need to make sure that the GIF or files are supported at the user-end devices and optimize the file size to that site loading times do not increase.
2. Time Your Email Push Notifications Right
There is a scope for perfect timing when you are sending email newsletters to prospective clients, leads and consumers. People are usually free or indulging in a break during the evenings. So use this critical moment to send the email newsletters to the inboxes.
Since the user will, in all probability have more free time on his/her hand, the chances of conversion will go up. There are various scheduling tools to do the heavy lifting for you, so make sure that you time your notifications right.
3. Optimize For Handheld Devices
Most of the internet population is hooked to the World Wide Web through their handheld devices. It is a well-known fact that if the email newsletter doesn’t open in the mobile device, it will get deleted immediately. This means your message also gets lost. To avoid this scenario, you need to make sure that the email is optimized correctly for mobile devices.
4. The A/B Testing Is Vital
If you are looking to implement a strategy, yet unsure of how to execute the plan, you can always go for A/B testing to check the effectiveness of the strategy.
This will not only allow gaining insights into what will work best for your overall campaign but also provide information regarding modifications necessary if any.
You can tweak flaws and technical details like placement of the CTA button, landing pages, time of content delivery and image optimizations.
5. Segment Your Audience To Build Relations
It is quite a common fact that while most will sign up for a newsletter but they will never open one. This is why you need to try and lure in your consumer base. Offers like promotional codes and incentives can do the trick for you.
You can pool your data and send emails to these users to inquire about the reason for not checking the mail. You can perform this survey through phone calls and personal interactions as well.
Keep in mind that you are in the business of relationship building. So apply that extra bit of emotional approach to the email, including the content, offers, graphics and the overall tone. You need loyal customers, and for that, you need to build a bond of trust and faith.