Published on May 17th, 2022
In 2022, there are several reasons why brands will prefer Instagram over any other platform. On top of the credibility it has built on Facebook’s side, Instagram is seen as a more creative platform that allows for better engagement with customers.
Instagram has always been a place where people go to be inspired, and over the past few years, it has become increasingly crucial for brands to be present on the platform.
Instagram Is A Powerful Marketing Tool For Businesses Of All Sizes
While some businesses might feel that Instagram is only for large companies with big budgets, the platform is very accessible and can be used effectively by businesses of all sizes.
There are some reasons why Instagram is such a powerful marketing tool for any size of business:
- It has high engagement rates: In general, people are more likely to engage with brands on Instagram than any other social platform.
- It allows businesses to tell their story: Instagram is an excellent platform for businesses to share their brand story and connect with their customers deeper.
- It’s visual: The visual nature of Instagram makes it the perfect platform for businesses that want to showcase their products or services.
- It’s easy to use: Unlike some other social media platforms, Instagram is relatively straightforward.
As you can imagine, the list goes on with even more detail, but we hope to get the idea of why it is broadly relevant to all sizes of businesses.
Instagram Has More Than 1 Billion Active Users
As of June 2018, Instagram has more than 1 billion active users.
This means that there are many people using the platform on a daily basis, which is excellent news for businesses that want to reach a large audience. What’s even more impressive is that Instagram is seeing high levels of engagement from its users.
In fact, Instagram has an engagement rate of 1.6%, which is higher than any other social media platform. This means that people are more likely to interact with brands on Instagram than on any other social network, especially if you have a focus on visual content.
Instagram Offers Great Opportunities To Connect With Customers
Instagram is an excellent platform for businesses to connect with their customers. The platform allows businesses to share behind-the-scenes content, give sneak peeks of new products, and offer exclusive discounts, coupons, and free trials.
Additionally, Instagram Stories and Reels are a great way to connect with customers on a more personal level.
Behind-the-scenes content, in particular, is a great way to connect with customers and give them a glimpse of the people and processes behind your brand.
Brands Can Use Hashtags To Reach New Audiences
Instagram is an excellent platform for businesses to reach new audiences. By using relevant hashtags, businesses can connect with people who are interested in their products or services. You can easily find sources online that offer hashtags as well as other insights into topics related to what you are searching for.
Instagram’s database of hashtags is constantly growing, which means that there are always new opportunities to reach new audiences. The lifetime data that Instagram has collected to improve its customer experience is one of the most valuable insights a brand could ask for.
Instagram Reels Offer An Attention-Grabbing Way To Engage With Customers
Instagram Reels is a new feature that allows businesses to create 15-second videos. These videos can be edited with filters, music, and other creative effects.
Reels are a great way to grab attention and engage with customers. The short format of the videos makes them perfect for people who are scrolling through their feed and don’t have time to watch a longer video.
Additionally, Reels can be shared on other social media platforms, which gives businesses the opportunity to reach an even wider audience.
Brands Can Use Instagram Ads To Reach A Wider Audience
Instagram offers businesses a number of different advertising options. These options include photo ads, video ads, carousel ads, and story ads.
The platform also allows you to target your ads to a specific audience, which is perfect if you want to make sure that your ads are seen by people who are interested in what you have to offer.
If you want to reach a wider audience, it’s essential to test with ads or other methods in order to evaluate the best way to connect with consumers and find ads they love.
Instagram Is A Great Way To Build Brand Awareness
Word-of-mouth is one of the most powerful marketing tools available when it comes to growing a business, and Instagram is the perfect platform to harness it.
Influencers or customers with a large following can help you to reach new audiences and build brand awareness.
When people see that someone they trust is talking about your brand, they are more likely to become interested in what you have to offer.
Additionally, user-generated content is a great way to build brand awareness. When customers post pictures or videos of your products, they are effectively giving your brand free advertising. This is because their followers will see your products and become interested in them.
Instagram Can Help Brands Boost Their Sales
Instagram users spend a lot of time online, and they are constantly looking for new products and services. This makes the platform the perfect place to boost sales.
The key to success on Instagram has content that stops someone from scrolling. These scroll-stopping images or headlines can be made of bright colors, a value proposition that is eye-catching for the (relevant) customer, or even a funny image or exciting font.
The possibilities are endless when it comes to testing, and there are plenty of opportunities to stop that scroll and land a sale! As with many aspects of business, success comes from practice and learning from your mistakes.
Instagram Is An Essential Platform For E-Commerce Businesses
Instagram is an incredible tool for E-Com businesses, not only because of its effortless ability to integrate but also because of the ability to target customers with such precision.
One of the great things about Instagram for E-Com businesses is that you can target customers based on their location, demographics, interests, and even other languages your brand may target. This means that your ads are more likely to be seen by people who are interested in what you have to offer.
Another benefit of using Instagram for E-Com businesses is the fact that you can use the platform to drive traffic to your website directly. By including a link in your bio, you can make it easy for customers to find your website and start shopping.
Brands Can Use Instagram To Connect With Influencers
Instagram is an excellent platform for connecting with influencers. An influencer is someone with a large following who can help to promote your brand.
There are a number of ways to find influencers on Instagram. You can use hashtags, search by location, or even look at the people who follow similar accounts to yours. Once you have found some potential influencers, it’s essential to reach out and start building a relationship.
It’s also important to remember that not all influencers are created equal. It’s crucial to find an influencer who is relevant to your brand and who has an engaged following. An influencer with a large following but little engagement is not going to be as effective as an influencer with a smaller following but high levels of engagement.
By 2022, Instagram will have cemented its place as the leading social media platform for brands. This is because it offers businesses a number of advantages that other platforms do not. Instagram is an easy platform to use, and it integrates well with other platforms such as Facebook and Twitter. This makes it easy for businesses to reach a large audience.