January 8th, 2020 | Updated on September 17th, 2021
Email is one of the best ways to stay in touch with your customers, increase brand awareness and sales. However, making sure you have a healthy email list is essential if you want to succeed.
An email list cleaning system will help you do just that, so here’s how to get started and boost your email marketing ROI!
Email List Cleaning: Better Open Rates And Conversions
First, let’s look at what an email list cleaning service does. It analyzes your email list and removes bad contacts, such as invalid, abandoned, abuse or catch-all emails. Some advanced services will even detect spam traps and also add missing information to your database – for instance, your subscribers’ name, gender and location.
Using an email list cleaning system to prune your list regularly improves your sender reputation, boost your open rates and, eventually, your conversions.
How To Get Started With Email List Cleaning
Here are two easy steps to help you out if you’ve never validated your list before:
- First, do some online research to find out which are the highest-rated services on the market. Taking the time to read a few reviews and scan social media will give you an idea of what your ideal service would do.
- Then, you can take advantage of the free trials most companies offer. Thus you get a chance to try out the service before you make any commitments. Once you run a few tests, you can narrow down your choices until you find the perfect fit.
What Should You Be Looking For?
Let’s say you’re completely unfamiliar with email list cleaning, so you don’t even know what you’re supposed to look for in a service. We’ll take a look at some of the most important aspects to help you pick the right system.
1. Bounce Detection
Of course, the number one feature you want to access is the bounce detector. You need to get rid of addresses that cause your emails to bounce, so make sure to ask how well the system performs this task.
2. Abuse Email Detection
People will always mark your emails as spam, no matter how good your content is. The key is to identify those users who are likely to label you as spam before they actually do that. A good email list cleaning service can do that for you.
3. Spam Trap Detection
Spam traps are an email marketer’s nightmare. These addresses don’t belong to real human beings. Their only purpose is to attract spammers in the “trap” and block them. You don’t want to be thought of as a spammer, so find a service that can detect spam traps.
4. Temporary And Role-Based Email Removal
Both of them are risky to your email marketing. While temporary emails will bounce, role-based emails are monitored by a group of people who tend to delete messages in bulk.
Your email list cleaning service should offer you accurate results. No system on the market can claim 100% accuracy, but look for one that’s guarantees at least 98%.
6. Customer Support
Especially if you’re a beginner, you want to have a team of experts on your side to help you if you stumble during the process. Some companies provide 24/7 customer support – talk to them and ask for advice whenever you need it.
How To Use An Email List Cleaning Service
If you’ve decided to give your list a good scrub, you have two options:
- Validate your list in bulk by uploading it on the platform and allowing the system to clean it.
- Install the real-time email validation API, which verifies every new subscribers’ email address instantly.
A trustworthy email cleaner should provide you with an API key as soon as you start an account and make a purchase.
The API consists in a few lines of code that you install on your website. Once it’s connected, it starts validating all new addresses before they get added to your list.
The Benefits Of Cleaning Your List
The good news about pruning your email list is that you’ll notice the benefits as soon as you send out a new email. When looking at your reports, you will see:
- A lower bounce rate
- Higher open and click-through rates
- An increase in your conversions.
Keeping a healthy list allows you to preserve a good sender reputation. Hence, inbox providers will come to see you as a lawful sender, and they’ll support your email marketing efforts.