May 24th, 2018 | Updated on April 9th, 2020
Let us look at some figures that demonstrate that despite the popularity of a variety of marketing platforms on the internet, SEO is still the best choice. You can safely bet on SEO for your online marketing campaign.
Search engines are the prime source for generating traffic on the web because 64% of web traffic originates from it. The share of other traffic generating sources do not compare with it because the much talked about social media can drive only 2% traffic, 6% come from paid searches, 15% traffic generates from users who are already familiar with the URL and types it directly for browsing and referrals contribute 15% traffic.
To capture the largest share of internet traffic you have to depend on search engines for which you have to implement search engine optimization correctly.
SEO is the only way to place your business not only on the first page of search results but also within the first five slots. These are the prized positions in search results that every company is targeting because anything beyond it gradually diminishes the business prospects.
While the search results run into several pages, nobody cares to look beyond the first page. Appearing on the first page of search results is the minimum requirement that can give some hope to your marketing efforts and to be on the top tiers is the ultimate goal.
To achieve the goal, you must work consistently with a vision and keep improving the optimization so that you can beat competition and search engines pick up your website ahead of others.
All you need is proper optimization
Proper optimization means that you have to take the best decisions at the right time. The more information you can gather about your area of work, better would be the decisions you, and the optimization measures would be more effective.
Gathering information is not always easy because you have to use the right tools that help to unearth data about various aspects of SEO.
From keywords to content, from backlink analysis to tracking ranks and much more that matters in SEO would be within in your reach once you use the right tools.
SEMrush is a comprehensive marketing toolkit that finds extensive use in digital marketing. From conducting technical SEO audit to position tracking, from semantic core collection to providing competitive intelligence and from backlinks audit and analytics to providing ideas for gaining more traffic, the tool can do many more things to enrich SEO.
You can gather valuable data about competitors and the competition. Gathering a host of information about your competitors concerning their advertising strategies, budget, and keywords they use could give you better options to stay ahead. The tool is also helpful for devising your local ad campaigns as well as monitoring the social media and tracking ranks, too.
2. Pro Rank Tracker
Pro Rank Tracker is a tool that helps in sharpening your SEO campaign by assisting in tracking ranks and providing reports associated with it. Being a cloud-based application, you can access it from anywhere and any device.
The tool can provide a comprehensive report about your website data that is easy to understand. The ranking algorithm that the tool uses is perhaps the best in its category.
The tool helps to monitor the terms you want to track for ranking by using an automated process so that you could know the status every day. You can also generate a report about how your website ranks across a wide assortment of sites. Most importantly, the tool supports several languages.
Ahrefs is as a tool that not only educates you about your competition but also helps to stay ahead of it. Which keywords of your competitors are helping to earn good ranks organically becomes clear from the report, and you can analyze the competition, too.
The tool provides lots of information about traffic that reaches the website, and you get thousands of ideas about keywords from either the Ahrefs database or the keyword explorer.
By using the content explorer tool, you can find out which content is performing optimally and gather the data about the organic traffic and backlinks that it generates. You can also obtain a broad index of backlinks.
4. Moz Pro
The specialty of Moz Pro is that the tool is capable of simplifying the entire SEO process for you. It is a collection of several SEO tools and presented as an SEO suite.
The tool provides inputs that help you to understand visitors in a better way, and you can know the keywords that people are using for reaching your website. You would also know how your targeted keywords are ranking so that you can monitor it regularly.
The Moz Pro tool is capable of crawling your website to conduct a site audit that helps in discovering all issues that prevent the site from performing better. This information is beneficial to optimize your site for better performance.
5. Yoast SEO
Yoast SEO is a WordPress plugin that can serve various SEO purposes and provide useful inputs to strengthen the campaign. Yoast SEO is one of the best WordPress SEO plugins with a powerful content analysis tool that helps to optimize every page of your website.
The tool also offers suggestions for improving the content. The tool has several features like Navigation, Breadcrumbs, SML sitemaps, Open Graph Meta tags, .htaccess, robots.txt and more. The best part is that you can import data with this tool from Google Webmaster tools.
The tools are highly capable of providing information about various aspects of your website as well as that of competitors. The most interesting aspect of the tools is that it could show you the way to beat the competition by boosting your organic traffic. However, you have to interpret the reports correctly and use your wisdom to decide the way forward.
About the author: Gary Simpson is an accomplished digital marketer who has now set up his own SEO marketing company that maintains close ties with other SEO companies like SEO York Vision Smash.
Having contributed in turning the fortunes of several marketing companies with his guidance, Gary is a name to reckon with in the industry. He is also an excellent photographer and pursues it as a hobby.