March 17th, 2021 | Updated on September 4th, 2023
No matter if you are a startup or an enterprise, if you are not using the right marketing tools, you step behind to grow your business, leverage your sales and increase your ROI.
2020 has been turbulent for business owners. According to Forbes, 92% of businesses had to reinvent themselves to survive the covid crises.
Rhe new normal, all of us are looking for the light at the end of the tunnel. All the business owners today are hoping for a better and brighter reinvent of their business.
It has become crucial for the marketer and brand managers to deploy useful marketing tools to increase brand growth with a better customer base in such circumstances.
Must-Have Marketing Tools To Grow Your Brand
To power your marketing games, I have divided the top marketing tools into subcategories to help you grow your brand.
While a few tools are free, many of them are paid. But can guarantee you profitable business growth.
SEO Tools
SEO tools are an out-and-out necessity to upsurge the traffic on your site and improve your brand’s organic visibility.
- SEMrush
It is one of the most wide-ranging SEO tools that offer you retrieve to the world’s most extensive catalogue of 17 billion URLs, 20 billion keywords, and 310 million Ads per day.
SEMrush has three subscription packages ranging from $99.95 to $399.95/per month, where you can perform your entire SEO task in the plan.
- Ahrefs
Ahref is the most comprehensive SEO toolset and offers more critical historical data for backlink research.
The tool helps you discover new keywords every month and supports to optimize your website and analyze what your customers are looking for.
The lite version of Ahref’s cost $99/month, and you can run five campaigns in it.
- Google Analytics
Google Analytics is free of cost service offered by Google to analyze or track your website traffic at a deeper level.
The tool identifies the channels that send the most traffic to your site so you can make smarter decisions with your demographics and other insights.
- Ubersuggest
Ubersuggest displays top content pages and other domain-level metrics. With this tool, you’re able to see which keywords have climbed your site to rank out of the top 100.
Content Marketing Tools
According to a study, 88% of B2B marketers use content marketing tools to get the most out of their energy and time.
- Buzzsumo
It is an excellent cloud-based platform that allows you to find the best performing content and discover new keywords for any niche.
The tool also offers you to hit upon influencers to promote your brand. Using buzz sumo, you can develop efficient content marketing strategies by evaluating your competitor’s best running content.
The pro subscription for Buzzsumo starts at $79/per month.
- Canva
A graphic design tool used to create models and document to compliment your content. Canva is free to use platform that can be used for print media and web design.
Its simple drag and drop feature creates attractive custom graphs within minutes and shares them with your targeted audience through social media.
Growth Hacking Tools
Crossways google, you will find many growth hacking tools, from which the most powerful are:
- Alexa
Alexa is a robust growth hacking tool that permits you to explore your competitor’s statistics and take actionable measures to boost your marketing strategies.
The tool helps you study site reviews, keyword research, backlink analysis, audience analysis and website traffic management.
The packages of Alexa start at $149/for one user per site.
- Amplitude
It is product analytics software that provides you with in-depth customer information by linking your data to real people.
Its 360-degree view produces a high impact hypothesis that can recognize who is connected to each move of the channel so that you can get in touch with them in a more meaningful manner.
Email Marketing Tools
These are the tools you can use to create, test, and optimize other email marketing campaigns. The most effective email marketing tools to use:
- MailChimp
MailChimp creates mighty emails to grow your brand quicker and better. Using this tool, you can design professional-looking emails for better conversion.
I never knew, but while I was searching for the tools to do my assignment I found, that it’s an all in one marketing platform that brings on your audience data and other insights together so you can reach your target faster.
- Get Response
Get Response is a reliable email marketing software through which you can generate a constructive list of outlooks to build a powerful connection with your audience and eventually convert them into your customers.
The tool has a set of 500 templates from which you can choose and customize your email as per your requirements.
CRM Tools
CRM tools nurture the contacts and build constancy while maintaining an active client history and contact information.
These tools are considered one of the most effective means to build efficiency in sales and presentation.
The CRM market is expected to expand up to 35 billion by the end of 2023.
These are the most effective CRM tools you should consider to work on:
- SalesForce
A hassle-free contact boarding tool that gives you access to customer’s critical information and interaction history.
With this tool, you can have an entire customer picture with insights and engage-enrichment strategies. You can use these pieces of information to understand consumers’ behaviour regarding a particular brand or product.
- Zoho
Zoho is a web-based onscreen office tool that contains wordprocessing, database, presentation, spreadsheets, web conferencing, project management, customer relationship management and other applications.
With Zoho, you can manage and automate your business process to deliver an improved output. Its multichannel support offers you to reach a targeted audience via phone, chat and different social media platforms.
- Microsoft Dynamics 365
This tool is capable of managing any business process. Dynamic 365 offers a process-driven UI that simplifies the lead experience and helps to drive the conversion successfully.
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Social Media Management /Influencer Marketing Tool
To acquire the most out of your social media marketing strategy, you need to choose the right tools.
- Upfluence
Upfluence is one of the leading influencer marketing tools.
This tool is one of its kinds that allow you to recognize the organic influencers for your brand’s marketing from your customer base and website traffic.
With this tool, you identify relevant influencers from Facebook, YouTube, Instagram, Twitter and
- Pinterest.
The startup plan for Upfluence starts from $795/month.
- Sendible
Sendible is one of the finest social media management tool to use. it lets you quickly find and queue your post for social networks and blogs.
The content recommendation feature helps you find the best content to generate the utmost social shares for a better ROI.
According to the Master Thesis, the tool has 200+ predesigned reporting templates through which you can generate your report within a few minutes.
The cost of Sendible starts from $25 to $210 per month, depending upon the package’s quality.
PPC Tools
Pay-per-click is the game changer marketing tool you can use for your brand. But, many of us lack using the right tools.
Two best tools to guarantee you an increase in ROI are:
- Ispionage
It is a competitor analysis tool that helps you generate the targeted audience, convert leads into customers, increase sales, and offers your competitor’s precious SEO data.
Ispionage gives you an insight into most traffic gaining Ads and keywords you should battle for.
- Adespresso
Adespresso a one-stop solution for all your advertising needs to help you run and optimize your Facebook, Google and Instagram Ad campaigns.
Using this PPC tool, you can better control your Ad siting, timing and pricing, ultimately leveraging your conversion rate.
Marketing Automation Tools
For better efficiency and a more personalized experience for your customers, you can use these excellent marketing automation tools.
- Eloqua
Oracle powers this top leading marketing automation tool.
The Eloqua tool helps you accelerate sales by enhancing the thorough customer journey and aids in customer retention.
Student Essay on these tools states, Eloqua assign scores to every lead so you can identify when a prospect is all ready for the conversion.
- Active Campaign
It is an automated marketing tool that recognizes and nurtures your most engaged contacts. Active Campaign makes sure that the right shreds of information are sent to the right people and at the right time to progress the rate of conversion better.
- Hello Bar
Hello Bar is the most trusted and easy to use marketing tool for brand marketers. The tool identifies the correct timings of messages that your visitors might want to see and design customized notifications.
Conclusion
To boost your brand, you need to hire the right marketing campaigns and use the perfect marketing tool for a smooth swipe throughout the year and beyond.
Marketing tools are great savior to promote your brand. Whether you’re a startup, small business or a vast enterprise, if you don’t have the right marketing tools and tactics, you won’t be able to grow your brand thoroughly.
Author Bio
Elaine Vanessa is a Recreational Officer at Dissertation Assistance UK. She is a physical therapist and also a traveller by passion. During her leisure times, Elaine likes to indulge herself in hip-hop music and mindful yoga.
