November 12th, 2022 | Updated on November 17th, 2022
What if building customer loyalty online could be compared to a beautiful romantic relationship? We attract, we seduce and we maintain the flame! A beautiful story brings support, commitment and serenity.
In the case of online business, we talk about a funnel: a marketing process aimed at attracting a prospect in order to convert him and turn him into a customer! The final objective is obviously to retain this beautiful digital relationship between its activity and the buyer.
A not so simple approach that requires a real strategy, especially if you want to keep your audience.
On the web, marketers compete in imagination to continue to seduce their users so that they always buy more.
It is then necessary to keep the link and to maintain a certain interest with its public. Breaking down the web’s nine most effective online customer loyalty tips.
Online Customer Loyalty
1. Retain Online Customers Through Loyalty Programs
What better way to thank your customer than with a loyalty program: discounts, bonuses, exclusive offers… So many tools that enhance the relationship and create a bond.
By joining the program, the buyer also becomes an ambassador for your products/services. Indeed, he will talk around him about the good plans he benefits from through your emailing’s.
Note: For the loyalty program to be optimal, it is essential that it be exclusive in order to flatter customers with its unwavering support.
2. Create A Link Via Social Networks
Instagram, Facebook, Twitter, LinkedIn or Pinterest: regardless of the network, customers are bound to be there!
Privileged gateway to maintain the link with its audience, the content must be neat and captivating.
The networks ensure a direct link with the customer who consults the information when the latter has decided to do so.
When a brand wants to take care of its e-reputation, it can call on the service of a social media verification agency to find the right turns of its legends and create content that will keep the flame alive with its audience.
3. Boost Your Relationship Through Referrals
This age-old practice still works just as well! So, there’s no need to reinvent the wheel: the sponsorship system is one of the most reliable means of involvement there is.
Some brands have understood this well: by crediting their client’s account with a bonus sum during a sponsorship, users are encouraged to speak the brand.
When the user recommends a service/product to an acquaintance, this ensures credibility with the prospect: the best-selling point!
4. Put Trust At The Heart Of Your Speech
Gaining a prospect’s trust is not easy. This is why the speech must be true and sincere. In a context where Internet users are in search of authenticity, it is essential to play transparency by revealing, for example when sending a newsletter, behind the scenes of the company.
This technique aims to put people back at the heart of a digitalized distance relationship, and thus to be an authority in its field of expertise.
5. Personalize Your E-Mailing To Build Loyalty
Click on a newsletter and see his first name appear? There’s a feeling of intimacy that reigns, isn’t it? This trick, widely used, enhances the feeling of belonging to the spirit of the brand.
Sending a newsletter allows you to maintain regular contact with your audience while favoring an attractive and coherent editorial line.
For this, it may be interesting to delegate this mission to experts: web editors. Masters in the field, they will know how to keep your customers spellbound to offer them ever more exciting content.
6. Successfully Build Customer Loyalty Online By Developing Your Offer
What do couples and entrepreneurship have in common? Never stay on these achievements! We say no to routine and rack our brains to bring something new.
In order to keep the interest of its customers, it is essential to bring it innovation, whether in its content or in its offer. To do this, you can, for example, make a white paper available, create a new training course, offer a case study, etc.
7. Build Customer Loyalty Online Thanks To Its After-Sales Service
A dissatisfied customer quickly makes this known: by sending a complaint by email, by leaving a message in comments on the networks (the worst!) or even by talking about it to those around him.
Responding quickly and honestly to its customers can defuse some dissatisfaction smoothly.
Taking care of your after-sales service also means spoiling your buyer (thanks to short impromptu thank you emails or a surprise promo), offering exclusive content or even remaining available to your audience. Many after-sales advice is available on the web.
8. Invest In ACRM
CRM (Customer Relationship Management) has become an indispensable tool for web entrepreneurs.
Whether free or paid, it is possible to find a platform that will allow simplified management of the customer portfolio: reminder to send newsletters, follow-up of complaints, help with prospecting, etc.
He is a real compass for any company that wants to give the right direction towards successful loyalty.
9. Make Your Offers Exclusive
Offering unique solutions reserved for its customers keeps the flame going! It is important to remember that you have to put the customer at the heart of your concerns.
What could be better than an offer or a new product to offer him exclusively so that he feels privileged? This can be a presale, a promo code reserved for customers or even an ephemeral offer.
Be careful, however, that these exclusive offers are dedicated to your customer portfolio and do not disclose these operations to your prospects in order to maintain a feeling of intimacy with its buyers.
According to a popular marketing adage, a loyal customer costs 7 times less than a new customer. The benefits of good loyalty are as powerful as favoring your relationship as a couple.
We thus gain in confidence, commitment and profitability! One of the best ways to optimize your customer relationship is to create content with high added value.
A beautiful expression linked to a force of persuasion in your emailing’s or on your networks will create a link with your audience.
For this, it can be useful to call on web editors who will know how to handle words to maintain a good relationship.
Image Source: unsplash.com
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