Published on January 18th, 2021
Customer experience refers to a customer’s impression of a business or brand. A positive or negative customer experience is determined by customer service, online presence, etc.
With a positive customer experience, business owners can attract new customers while keeping the ones they already have.
Nowadays, most businesses are relying on technology to effectively and efficiently offer their products and services. Some of the technologies that can improve the customer’s experience include:
1. Artificial Intelligence (AI)
Knowing the specific needs of your customers can help improve the customer experience. Artificial intelligence can help you track customer behaviors, like the products they buy and what they search for on the internet.
If you rely on technologies like natural language processing, natural language understanding, and machine learning, you can quickly analyze customer’s feedback and sentiments.
2. Augmented Reality (AR) & Virtual Reality (VR)
If you are looking to provide a personalized digital experience, AR and VR technologies are vital.
The two technologies provide potential customers with real-time experience on the products they are looking to purchase.
Therefore, customers save time shopping because they do not have to visualize/guess how a product will look on them. To improve customers’ experience, consider investing in AR and VR technologies.
A chatbot offers a live chat interface available on a website or platforms like WhatsApp, Skype, and Messenger. The live chat feature is vital because they provide real-time information to customers.
Although most chatbots use AI, some do not. A bot analyses the question and provides an ideal answer to help the customer understand more about a product or service.
4. Internet of Things (IoT)
- Detecting and fixing any faulty operational tasks
- Monitoring queries, visits, and services used by a customer. This information is then used to improve the products or services offered
- Influencing a customer to buy products by sending offers, discounts, special event alerts, etc. to potential customers
5. Location-Based services
If a customer has turned on a GPS or location feature on his smartphone, business owners can use location service technology to track their location.
Consequently, it is easier to provide a personalized and more convenient customer experience based on his location.
For example, if you offer hospitality services, it is easier to find potential customers with location-based services technology.
Remember, this technology is vital because it helps customers save time and money while shopping. Typically, since the app provides details and prices of the products/services offered, customers can budget in advance.
To attract more customers, you need to interact with your customers and provide good customer services. Although the process can take time, consistency, and hard work is essential.
The technologies named above can help you improve communication, interaction, collaboration, and connection with your customers. To help you get started, consider investing in chatbots.
Chatbots are ideal because they provide information to customers in real-time. However, researching thoroughly before investing in any of the technologies is vital to avoid making a mistake. Alternatively, seeking advice or opinions from an expert can help you decide with ease.