January 22nd, 2020 | Updated on June 28th, 2022
1. Search Engine Optimization (SEO)
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
There are plenty of free/affordable SEO learning materials and tools on the web. But perhaps the best way to learn is to put all the information into action: create your own website and use SEO strategies to get traffic to it.
An SEO professional who can do their own keyword research and author content that includes it is incredibly more valuable.
2. Wireframing/Prototyping Tools
Wireframing/prototyping tools are in almost every digital designer’s tool chest. Moreover, many are affordable and relatively easy to learn.
A few examples of these tools include Balsamiq, Visio, and Sketch. However, simple wireframing/prototyping can easily be done in a software like Keynote, or PowerPoint.
3. Adobe Creative Cloud Products
Adobe Creative Cloud is a set of applications and services from Adobe Systems that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services.
Positions that look for Adobe skills typically relate to User Interface (UI) design, User Experience (UX) and web design.
Nowadays you can gain access to the full Adobe Suite for as low as $29.99 / month with Adobe Creative Cloud. However, that doesn’t mean you have to learn every software they have.
It provides a data-driven report to measure visitors’ flow throughout the website. To extract insights, Analyze data.
Based on assumptions learned from the data analysis, Test alternatives. Based on either data analysis or website testing, Implement insights.
Focus With These 7 Key Steps:
- Target. Define your most important goals and those of your most important Web visitors.
- Assess. Analyze Web traffic data to uncover what’s happening on your Web site. Identify gaps.
- Focus. Define the gap you need to close.
- Plan. Map out a plan to close the gap and measure progress.
- Act. Execute the plan.
- Measure. Gauge success using Web analytics.
- Refine. Don’t stop now! Raise the bar, set new goals, keep climbing.
5. Microsoft Excel
Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
Formulas and functions that are used on this type of data include: Performing basic mathematical operations such as summing columns or rows of numbers. Finding values such as profit or loss. Calculating repayment plans for loans or mortgages.
Pivot tables are used when analyzing data and are often a part of data processing. A pivot table allows you to extract the significance from a large, detailed data set.