Published on January 14th, 2021
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs.
A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services.
Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
About This Specialization
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training.
The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media.
The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.
In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Skills You Will Gain
- Business Planning
- Digital Marketing
- Social Media Marketing
- Influencer Marketing
- Social Marketing
- Social Network
- Social Media
- Marketing Strategy
- A/B Testing
- Shareable Specialization and Course Certificates
- Self-Paced Learning Option
- Course Videos & Readings
- Practice Quizzes
- Graded Assignments with Peer Feedback
- Graded Quizzes with Feedback
- Graded Programming Assignments
Every Specialization includes a hands-on project. You’ll need to successfully finish the project(s) to complete the Specialization and earn your certificate.
If the Specialization includes a separate course for the hands-on project, you’ll need to finish each of the other courses before you can start it.
Earn A Certificate
When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network. Click to Read The Full Details of The Course.