Published on March 31st, 2023
- Charlotte’s Web has become the first CBD company to partner with a major U.S. sports league as they team up with Major League Baseball.
- CBD, a compound found in cannabis, has surged in popularity due to its potential benefits such as pain relief and stress reduction.
- Charlotte’s Web products have received a special certification for use by athletes, and will now feature the MLB logo as part of their partnership.
In a groundbreaking move, Charlotte’s Web partnered with Major League Baseball at the end of 2022, becoming the first “Official CBD of Major League Baseball.”
The partnership was formed with the goal of educating people about CBD and how it can benefit athletes and non-athletes alike.
Through this partnership, Charlotte’s Web hopes to break down the stigma surrounding CBD and make it more accessible to everyone.
They recognize that there is still a lot of misinformation and confusion about CBD, and they aim to provide clear and accurate information about the compound and its health benefits.
Charlotte’s Web has been at the forefront of the CBD industry for over a decade, pioneering the way for others to follow.
Charlotte’s Web specializes in manufacturing various CBD products, including gummies and topical sprays.
CBD, which stands for cannabidiol, is a naturally occurring compound found in the cannabis plant. It has gained popularity as a natural remedy for reducing inflammation and stress. Due to its potential health benefits, CBD has been added to a wide range of products.
Despite the ups and downs of the market, they have remained steadfast in their commitment to educating the public about the benefits of CBD. That’s why they see it as their responsibility to share their knowledge with the industry and consumers alike.
As the category leader, Charlotte’s Web is proud to have teamed up with Major League Baseball to promote education and awareness about CBD.
They believe that this partnership will help to advance the understanding and use of CBD for health and wellness, not just in the sports industry but in society as a whole.
CBD Market: $5 Billion
The CBD market has experienced incredible growth in recent years and is now estimated to be worth around $5 billion. However, it’s important to note that this figure may not accurately reflect the true size of the market.
This is because one FDA approved drug, Epidiolex, makes up about $1 billion of the estimated $5 billion market.
If we exclude the revenue generated by Epidiolex, the CBD market could actually be closer to $3 billion.
This underscores the need for more research and education around CBD and its potential benefits.
With more information available, consumers and industry professionals alike can make more informed decisions about using CBD products.
Despite the challenges and uncertainties in the market, Charlotte’s Web remains committed to providing high-quality CBD products and promoting education and awareness about CBD.
They believe that through partnerships like the one with Major League Baseball, they can help to drive positive change and growth in the CBD industry.
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MLB’s Changing Attitudes Towards Cannabis
Major League Baseball has been a pioneer in the sports industry when it comes to cannabis-related policies.
They were the first professional sports league to stop testing for THC, which is the psychoactive compound in cannabis that causes the “high” sensation.
This was a significant move that showed the league’s willingness to adapt and evolve with changing attitudes towards cannabis.
Additionally, MLB was the first league to endorse the CBD category. This endorsement was made with the understanding that CBD can potentially provide numerous health benefits to athletes, including pain relief and anti-inflammatory effects.
However, with the lack of FDA regulation in the CBD industry, it was essential to find a way to ensure quality, safety, and consistency in the products used by players.
That’s where NSF certification came in. NSF International is a third-party organization that sets standards for public health and safety, including certification for dietary supplements and other consumer products.
MLB chose NSF certification as the gold standard for CBD products, and Charlotte’s Web was the first CBD company to achieve this certification.
This certification assures players, coaches, and the league that the products they are using are of the highest quality and meet stringent safety standards.
It’s a significant step in promoting education and awareness about CBD’s potential benefits and increasing the legitimacy of the CBD industry as a whole.
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