Business Marketing

How To Craft Compelling Copy: 8 Tips For Writing Content That Sells

Writing Content

Updated on May 14th, 2019

We are a HubSpot affiliate and receive a commission when you purchase

Since the inception of online marketing, it has become an undeniable fact that copywriting is the most crucial part of a broader spectrum. It has become an established science of strategy to motivate people to take actions.

One way to obtain more insights into who your prospects are is to collect information about them via contact forms. For example, HubSpot’s free form builder offers several pre-built templates with fields like job, location, marital status, and other demographic data. You can also create your own custom fields to get the answers you’re looking for. All this information then gets synced and organized in a free CRM. This new knowledge will empower you to take a more tailored approach to your copy and even personalize your emails to make your audience feel important.

Copywriting has become a worthy job sine past few years, as they are highly paid. To get success in the field of copywriting, you need to invest time and energy to get more proficient and to earn a handsome amount.

If you want to establish as a copywriter and wants to pursue a career in this field, I will recommend taking a copywriting course to get training as it is a highly lucrative career.

 

1. Target Audience Or Prospect

Target Audience Or Prospect

To craft a sales copy that can be indeed winning, you need to set your pitch according to the targeted audience or the prospect. It will have a remarkable difference in your overall writing style. You must be aware of your targeted audience; otherwise, you are utterly wasting your time.

The more insight details you know about the audience or the prospect will eventually lead you to get better results. It not just about what you are selling but to whom you are selling.

 

2. Set Your Objective

Great Writing Hacks

After placing your targeted audience, you need to set a clear objective, its clear something that you want to sell something but what you want to sell? While pitching you need to be focused as writing a persuasive copy to sell a product differs from selling a particular service or even a paid course.

Apart from that, it might be about introducing a newly launched business or expansion of an already established business in a specific geographic area. It might be about a sales event or a sales promotion.

It can be anything, but before moving forward, you must have a detailed insight about your actual objective. Write down in bullets, as it will help you out in writing a convincing pitch. Setting a goal will always help you to set the core your writing piece.

 

3. Headline

Writing Content

One of the basic and formula to write content that sells is to craft the title in such a way that it can immediately persuade anyone to take action. Readers always scan the top of the page either it’s a blog or a sales page. It’s the title that influences the reader to move in the direction that’s beneficial for you.

Many people out there undervalue the significance of headline, in this article along with an in-depth look at copywriting, I will also discuss the mantra to write better headlines.

Mostly, copywriters spend half of their time in crafting the most elegant headline. If you are running a blog for your business or working on a project, you need to be obsessed with the headline to stimulate the reader to move forward.

Especially, when it comes to writing sales piece, you need to spend as much time as you can on the first 50 words. Below are a few essential points that can benefit you in writing headline, subheads or even bullets.

  • Catchy and Useful for the reader
  • It must create an urgency
  • Showcase uniqueness

 

4. Storytelling

 Storytelling

Stories have a powerful impact on readers, and it helps you out to connect the general audience or even a prospect. Your business stories can convince them to take actions that can turn leadstogreat sales.

If your business doesn’t have a story, you need to create, as it will build a genuine relationship. Stories are very compelling as they will disseminate your ideas to the audience. These stories can create a desire among the audience to make a purchase instantly.

 

5. Stay Down-To-Earth

Freelance Writing

Approach matters a lot while writing a persuasive copy. So, adopt a down-to-earth approach as it will help the customer to relate with your business. Never try to look smart or witty than the customer, as it might get them annoyed.

Showcase in such a way that your product or service can make a drastic change in their life. Your humbleness will get you to relate with them and will also give a positive impression to the customer.

 

6. Concentrate On Call To Action

Writing Skills

If you are willing to generate incredible sales, then a call to action is necessary. You need to try for like 4 to 5 times in your content;it will help you out to turn leads into sales. It’s beneficial in email marketing but can also be tried while writing product descriptions. Try to write such catchy phrases that can persuade the reader enough to take action.

 

7. Be Concise

writing-828911_960_720

While writing, your content must be clean and concise. Try to stick with your topic rather than providing additional or irrelevant information. If you want to convert a lead into a sale than you must follow this guideline, otherwise you can lose a potential customer.

Do not write lengthy or paragraphs or even sentences as it will get the reader out of focus. Your words must flow in such a way that readers eye must remain intact to the content. Avoid using unnecessary adjectives as it will break the rhythm of content and reader will not stay focused on your content.

 

8. Error-Free

Error-Free

You should deliver your content in a way that it must be error-free without any confusion. You must have more than enough knowledge about your product or service that the content can pitch your ideas.

Avoid grammatical and spelling mistakes as it will have a negative impact on the reader. If your content is full of errors, it will for sure leave you without any sale, and your reader will never turn to your business.

It will not just have a negative impact on your customer but will also create difficulty while optimising your content, and reducing your search engine visibility. Proofread your content for three to four times before publishing. As it will clear all errors in your content or you can even hire a proofreader.