February 5th, 2020 | Updated on August 8th, 2020
Amazon has a brand new prime holiday season.
On Thursday ( 30 December 2019 ), Amazon reported that it has more than 150 million amazon prime members in the entire world.
These amazon prime members pay an additional of $115 which ensures faster shipping and many other additional benefits. The numbers of amazon prime members have increased by 50% when compared to the last figures disclosed by amazon itself in the year 2018.
Amazon also shared another good news which has fared quite well in the holiday season in terms of the financial results. The shares roared a massive 11% to $2073 during the pre market trading period on Friday.
The researchers are saying that amazon prime members are spending most of their money on amazon only and no where else.
Also, the market experts have commented that the offline retailers are having a hard time in their business. November and December season has not seen any good market growth in the offline stores.
Well known departmental stores – Macy’s, Kohl’s and J.C. Penney have also reported decline in their sales. Walmart, the world’s largest retailer is all set to release it’s report next month.
Amazon shared that maximum jump in their user base and sale is mostly because they have promised their amazon prime members that they will deliver the goods in one day which was earlier two days.
Amazon USA also shared that doing the same was a bit expensive and difficult but even then the continued with the strategy and it worked. Amazon USA also shared that the expense for the same in last three month journey has been little less than $1.5 billion.
But the fourth quarter profit has rose by 8% to $3.3 billion. Earnings per share has also increased to $6.47 from $4.04. Revenue has also jumped by 21% to $87.4 billion.
Amazon is one of the biggest online giant which is expanding even beyond the online business. When it comes to the cloud computing department, then also the revenue and competition both has increased statically.
It is facing stiff demand from other competitors as well.
In the last winter season US Government picked Microsoft over amazon USA for a $10 billion contract wherein Microsoft is responsible to provide cloud computing services to US military.
But amazon is protecting it’s own brand image by saying that it was President Donald Trump who influenced the entire bidding process and he also tarnished the company’s brand image.
Other than this amazon also has one of the other business which is the amazon’s advertising business. This one also grew as compared to it’s earlier statistics.
Amazon has not disclosed the exact number of revenue but it has reported that there is a jump of 41% from it’s earlier figures. As of 2019, amazon has brought a total of $11.6 billion in terms of profit and $280 billion in terms of revenue.
It seems that amazon prime login has increased substantially and with this amazon prime service amazon is racing ahead in the market.
There has been substantial increase and jump in revenue in different business sections of the company.
Plus, when there are a number of different streaming websites in the market, then also amazon prime is the preferred number one choice these days.
People love it for the original content and the entertainment value that the website has to offer.