Small Business

The Digital Marketing Channels Small Businesses Use Most

Digital Marketing Companies

December 27th, 2019   |   Updated on June 28th, 2022

Small businesses around the world tend to implement various strategies into their marketing campaigns so they could reach their business goals.

Every digital agency Dubai knows how crucial digital marketing channels are for small businesses, and they suggest that every company should use the ones that bring back the best results.

You can find many digital marketing companies in Dubai and within the UAE.

The UAE is famous for its enthusiastic efforts to attract as many foreign companies as possible to reallocate their businesses into the UAE.

The country offers various fantastic economic packages and great opportunities to anyone willing to move their business there.

Find out more details about which digital marketing channels are the most popular ones among small business owners today on this link themanifest.

You must know that not every marketing channel may work the same for every business. Some will benefit more, while others may not.

This is why it’s essential to talk to digital marketing professionals so they could provide you with all the answers you seek.

The Most Used Digital Marketing Channels Today

Small businesses around the world tend to reach the pinnacle of their success, and they’ll use every method available. This approach may be useful in some cases, but mostly it’s of the crucial importance to know what you’re doing and if you’re doing it right.

Every digital agency Dubai knows which marketing channels are essential as well as which ones may not be as helpful as they seem.

We’ll talk about some of the most used digital marketing channels that small businesses prefer to implement within their digital marketing strategies. Recent research shows that almost all small businesses (around 89%) prefer to invest in marketing.

An astounding 35% of small businesses prefer to invest in digital marketing. It’s a fantastic fact that almost all small businesses (around 95%) will increase their investments in digital marketing during this year.

SEO Is An Unavoidable Element


The same research shows that small businesses will increase their current investment (up to 49%) in SEO optimization of their online content. Every digital agency UAE knows that SEO plays a critical part in every good marketing strategy today.

Small business owners have finally discovered that SEO is an unavoidable segment of every solid digital marketing strategy that should always be included.

SEO helps you rank all your online content much higher in the SERP, which is of utmost importance if you wish to have a successful digital marketing strategy for your business.

By hiring an SEO expert, you’ll successfully manage to optimize all your online content via SEO standards.

You can get an SEO expert from the digital marketing agency you’ve hired or as a freelance expert. Whichever you choose will help you build your website’s ranking.

Social Media Also Has A Great Influence On Small Businesses

Almost 63% of small businesses prefer to invest in social media marketing since social media platforms can significantly improve their revenue.

These numbers will increase by up to 75% shortly. Depending on which social media platform your business chooses to use, the results may vary.

Social media networks like Twitter, Instagram, Facebook, LinkedIn, and others will provide your small business with many benefits.

The benefits you can expect to get are the advertising options these platforms offer, along with many others. Facebook ads are among the most used social media ads today, and you can choose how you wish to implement these ads.

LinkedIn social media platform, along with others, also offers various promotional benefits to companies, and all of them may be of significant help in promoting your business successfully.

Video Marketing Is Also Trendy

Small businesses around the world tend to implement every digital marketing channel that may bring a positive outcome to their overall marketing strategy.

Video marketing is another popular method that most small businesses prefer to utilize. Around 35% of small businesses will invest in video marketing, while almost 30% of them will increase the investment in video marketing this year.

Video marketing has the potential to become the most used digital marketing channel for small businesses like it is for everyone else.

Small Businesses Prefer Digital Over Traditional Marketing

With solid proof that almost 90% of small businesses prefer to invest in digital rather than in traditional marketing, the importance that digital marketing has is becoming more significant by the day.

The benefits any business can expect to get from the implementation of digital marketing are vast, and they tend to grow further.

Many other digital marketing methods may be helpful to all small business owners, but the ones we’ve mentioned are the most used today.

Digital marketing methods will improve and change in time, and every professional digital marketer will know how to blend in their marketing strategies with these changes.