January 31st, 2022 | Updated on June 25th, 2022
The world is making a paradigm shift to more digital, connected experiences. As we are transcending to more personalized encounters, we are looking for more exclusive offerings in our lifestyle or entertainment. And since one must be virtually available and connected at all times in the digital world, managing several connections and gateways becomes quite a hassle.
Introducing Tata Play, a new name that builds on the legacy of Tata’s DTH platform. Tata Play infuses the Tata brand’s tremendous trust and quality credentials with youthfulness, fun, and ease & simplicity. Tata Sky is now Tata Play!
Tata Play offers content from traditional DTH channels as well OTT platforms in one subscription, anytime, anywhere and on any device of your choice.
Tata Play has also included Netflix to its range of services along with other OTT platforms such as Disney+Hotstar, Prime Video etc. The new Binge Combo offers all your favourite TV channels and OTT platforms in one package.
Changing the DTH Landscape in a New Avatar
Tata Play comes from the house of pioneers in India’s direct-to-home movement when people shifted from traditional satellite TV to DTH. And, just like that, it is here to change the game in your TV viewing experience in this digital age.
Tata Play borrows from the trust, quality, and recognition of India’s most valuable brand and is in sync with the endeavour towards making a wholesome TV viewing experience available to an extensive audience base. Subscribers can now access their choice of OTT content, on large and small screens, at home, or on the go, all with a unified interface, single subscription, and single sign-on.
Tata Play, Limited, founded in 2001, is a joint venture between Tata Sons and TFCF Corporation (previously Twenty-First Century Fox, Inc., and now a subsidiary of the Walt Disney Company). It has been a major player in the Pay TV and OTT domain since 2006, as one of India’s top content distribution platforms. Tata Play was the first in the country to unveil many combo packs and services that revolutionized the viewing experience for customers, with the purpose of connecting audiences to the best that entertainment has to offer-on any budget, on any screen, at any time, and in any location.
Now Play TV and OTT with Exciting New Features
Tata Play improves the consumer experience by including several first-to-market features:
- Simplify your life: Tata Play is extremely convenient and liberates users from the hassles of engaging with multiple providers, navigating customer support IVRs, and keeping track of several bill payment dates.
- Get the priority you deserve: Tata Play connects a customer service agent within 60 seconds of calling. The customer relationship management staff stays on top of all your needs and addresses them as quickly as possible. All service visits required for your service are prioritised and provided at no cost to you.
- Tailor it to your needs: Tata Play has a simple feature that allows customers to choose from a variety of plans for each service and then bundle them for billing.
- No Reconnection or Service Charges: Tata Play joins hands with Netfiix and the current subscribers can make the move without paying any additional cost for reconnection; and services fees have been waived off for all viewers.
Adding the Youth Flavor with the Best that TV and OTT have to offer.
The brand has roped in powerful celebrities in the Indian movie diaspora – Saif Ali Khan, Kareena Kapoor Khan for pan-India, and R. Madhavan and Priya Mani in the South for the campaigns.
Customers have the freedom and flexibility to add and remove any services, in addition to the benefits listed above. All of this comes with the incredible value of no switching or installation fees, as well as lifetime free service visits.
Reinvent the way you watch television with a new and improved DTH offering with Tata Play. This all-in-one plan is designed to offer maximum value to customers. The inclusive and scalable identity will accelerate the company’s growth and help diversify beyond DTH. A change in the name that will change the game. So what are you waiting for? Subscribe to Tata Play today.
