Published on May 14th, 2019
Small business owners are natural do-it-yourselfers. Being a startup, you don’t have a huge marketing budget. Don’t worry. It’s possible to get started with Search engine optimization (SEO) yourself.
SEO is the enabler of your web marketing, which, if done correctly, helps your product and services rank higher on Google and other search engines.
In this article, we’ll walk you through the easy steps to do-it-yourself SEO to improve your organic rankings.
- Get a Domain Name
- Specific Page URLs
- Optimize Title Tags
- Optimize Keywords
- Get Quality Incoming Links
What is search engine optimization?
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
This is a process of making your website more impressive on the eyes of your site visitors and online surfers – but most of all on the eyes of the search engines like Google, Yahoo, MSN, etc.
Steps For Do-It-Yourself SEO
Search engine optimization, as presented in many web marketing companies and internet marketing websites, appears to be a highly complicated process. But I tell you, it’s not! SEO is simple and you can actually do it yourself. Yes, a do-it-yourself SEO…here’s how:
1. Get a Domain Name
The first thing you need to consider in performing search engine optimization yourself is the domain name. In registering a domain name, use a name that clearly depicts the nature of your website or online business. It is advisable that you choose a domain name that tells about what your website offers. This is how you optimize a domain name.
2. Specific Page URLs
To optimize the URLs of your website’s pages, use specific names. This is to address the specific needs of the online surfers. Aside from this reason, the search engines are also on the look out for URLs that tell exactly what the page is all about. This is important in the overall search engine optimization process.
3. Optimize Title Tags
It is important that you optimize the title tags of all your web pages. This is to ensure that the search engine spiders will be able to identify the exact content of each web page. To optimize the title tags, all you have to do is place the page’s most relevant keywords on the title tag.
4. Optimize Keywords
It is important that you mention the most relevant keywords often on the pages of your website. Why? Because the search engines identify the importance of the keywords through the number of times they appear on a particular web page. But be careful not to overdo it; otherwise, the search engines may think of it as keyword stuffing or spamming.
5. Get Quality Incoming Links
Another way of determining your website and its pages’ significance is the number of outside links pointing to the web pages. To make your website appear more significant on the eyes of the search engines, try to achieve more incoming links to your website. You can do this through link solicitation or article submission.
These are the five easy steps for do-it-yourself search engine optimization. SEO can be as easy as these steps. So quit the idea the SEO is a hard complicated process. It is simple and you can do it yourself!
