Published on September 5th, 2019
The U.S. apparel market is larger than any other fashion market on Earth. Using certain fashion marketing tips can help you get in on that gold mine.
As of 2019, the apparel/footwear retail market in the United States is worth $292 billion. The fashion industry has never been more lucrative than it is right now.
Your brand reflects your passion for fashion. You deserve to enjoy success in the fashion world.
Here are 5 marketing ideas that will make your fashion brand shine brighter than ever:
1. Know Your Target Audience
Effective small business marketing involves knowing the specific audience you’re targeting. The more you know about your target audience, the more you can improve your business and customer experience.
Create buyer personas for the different kinds of customers your fashion brand attracts. Use demographics, statistics, and other forms of knowledge that relate to the people who buy your clothes.
This will help you develop each buyer persona.
2. Advertise On Social Media
Social media is a crucial aspect of marketing for small businesses. Displaying paid ads on social media ensures that consumers will see your style and learn about your brand.
Advertisements still increase brand awareness even if a consumer doesn’t buy anything from you.
Include high-quality images with your social media posts. Social media users are more likely to share posts with images than they are to share posts without them.
3. Embrace Influencer Marketing
Getting into influencer marketing is one of the best modern tips for marketers there are.
An influencer is someone with a large social media following who can “influence” people to buy from your brand.
Influencers are powerful in the fashion world for this reason. The ROI of influencer marketing is higher than banner ads and other forms of marketing.
This is because an influencer’s following trusts the influencer’s recommendations enough to make a purchase.
4. Get Personal
Let customers personalize their experiences with your brand. Personalization helps you create positive brand relationships with as many consumers as possible.
For example, Barrington Gifts sells game day bags that you can customize.
There are plenty of different bag styles and colorful patterns to choose from. You can also add a stripe, monogram, and leather trim in different colors.
Ask customers for nicknames when taking names for your e-mail list. Using these nicknames will make your e-mails feel more personal.
5. Create A Digital Lookbook
A lookbook lets you showcase your fashion brand’s styles and collections. However, you’ll reach more people with a digital lookbook than you will in print.
Digital lookbooks market your fashion while saving money and the environment. After all, paper, ink, and sending mail aren’t cheap or eco-friendly.
Rock The Fashion World With These Marketing Tips
By 2022, the market of global fashion will reach $325.8 billion. Use these 5 fashion marketing tips to steer that money in your direction.
Plus, the clothing market in the United States is also set to increase. That’s why these small business marketing ideas for fashion brands will pay off big time.
