Published on July 9th, 2019
Are you tired of always rushing to meet deadlines? Have you considered planning? Of course, you might stay busy that you feel like you can’t expect. So, you do your best by managing projects one crisis at a time. Why not reduce stress by creating a marketing calendar? If you do, you can save time, stay focused, accomplish more, and improve your life.
A centralized calendar for your business can help you plan for events in advance so that you never again feel rushed. So, regardless of whether you’re scheduling a blog post or a product launch, you can manage all your deadlines in one place. You’ll have a way to plan your time in ways that ensure you get everything done well and on time.
Managing your business with one tool can create some unanticipated rewards. For example, you can increase efficiency by completing similar tasks at the same time. You might also simplify the process of weaving a consistent look and feel into all your deliverables. Of course, you’ll have a chance to see all your deadlines at a glance so you can prioritize your work.
Regardless of whether you prefer a digital or traditional calendar, choose one to serve as your marketing hub. If you want to, you could do your planning on paper and then use an online task manager to track individual tasks.
First, add every national, state, local, bank, and market holiday to your calendar. Next, add other potentially destabilizing events such as time changes and Tax Day to keep them from sneaking up on you. Afterward add all your business’ essential dates such as office closings, annual events, and fun celebrations.
As you plan product launches and exclusive sales, add them to your calendar. These may include end-of-year holiday sales as well as fun days throughout the year. Additionally, mark the days when you want to post to social media and your block. Color code all your calendar entries so you can check your obligations at a glance.
Fill In The Blanks
Now, start either at the beginning or end of the year and start working backward from every important date to place essential milestones on your calendar. Calculate how far in advance you must prepare for each milestone and add those start dates. For examples, figure out when you need to start planning your fall product line so that you can purchase your inventory in advance.
Finally, add your marketing details. A long sequence of digital marketing activities should lead to every significant event. So, add your activities to your calendar. So, even if you have a product launch scheduled far in advance, you’ll have a chance to publish your blog posts, newsletters, and other promotional content at times that will maximize their impact.
In conclusion, you can bring order and efficiency to your business by creating a dedicated calendar to plan your events. By starting with general deadlines and then filling-in details, you ensure that you always know what to do. Furthermore, you’ll quickly identify when you have free time for meetings, new projects, and other unexpected events.