February 4th, 2020 | Updated on June 30th, 2022
Did you realize nearly 40 percent of American consumers claim they will stop interacting with a website if the layout is unappealing? Making a great first impression on modern consumers should be one of the main concerns you have as a business owner.
The best way to accomplish this goal is by investing in a great looking and informative website.
Before reaching out to professionals like Blue Whale Media to help with the website building process, make a list of features you want. The right web design elements will make your site more user-friendly and attractive.
Learning web design basics can help you properly layout your new site with ease. The following are just some of the essential elements your new website needs.
1. An Easy To Use Navigation Bar
One of the main things a user will notice when logging onto your website is the location and content included in the content bar. The biggest mistake inexperienced web designers make is over-complicating the navigation bar.
Providing visitors with an overwhelming amount of information in this section can lead to them leaving in a hurry.
If the website in question has a number of products for sale, including each one in the navigation bar is a bad idea. Breaking these products down into a few basic categories is a good idea.
Putting these category pages into the navigation bar will make it much easier for visitors to find what they need.
You also need to include a search bar in this section. A search bar allows users to find exactly what they want in a timely manner, which is why it is so important.
2. White Space Is Essential
Some business owners think that Web Design is based on providing users with tons of eye candy.
While having appealing images and engaging videos is an essential part of a successful website design, you need to avoid overwhelming visitors with too much content. This is why finding a way to use the correct amount of white space is crucial.
The use of white space is especially important in relation to the content on your website. Properly breaking up the text to make it more readable is important. If your content looks like a massive block of text, it may drive potential sales leads away.
By using white space in between text and graphics, you can create a web design that is attractive and easy on the eyes.
3. Create A Hierarchy For Your Web Content
As you start the process of putting the content for your website into the template, you will see the need for content hierarchy.
In essence, this hierarchy will require you to use design elements like images, fonts, and colors to make your content more engaging.
Ideally, you want your content to reach out and grab readers. The only way to do this is by using things like proper header tags and appealing images.
4. Putting These Web Design Basics Into Action
Are you looking for more information about how to create a one of a kind website? If so, check out the rest of the blogs we have on this subject.