Updated on November 5th, 2018
Undoubtedly, starting a new business is not as easy as it seems. It needs a lot of planning, work, and execution. If you are planning to start a new business and looking for its name, think carefully because the name of your website would represent your brand on the global scale. Even, your domain name can make or break your business.
So, what is the domain name? Why it is so important and what the sure-shot ways to choose the correct domain name?
In this post, we are going to get answers to all these questions. So, let’s dive in…
What is a domain name?
A domain name is your business online address which is one of the best assets you can have. Every domain name (website address) translates to a set of a number known as IP address. As remembering IP address is difficult, that is why the domain name is used.
A well-picked name enables your site to distinguished from different businesses. A memorable, short domain name can help your business creating a successful web presence and getting mixed up in the cyberspace.
Importance of a Good Domain Name
A domain name is very crucial for websites, businesses, and blogs. It should be something that can align with your business goals. If you are establishing a new business then you should look for a domain name that will be related to it.
A good domain name ranges from 5-10 characters, descriptive and easy to remember. A domain name can impact a lot to your business and can enhance or diminish your chances of success to a large extent. If your domain name matches with your business it adds credibility to the business and makes it look professional as well. Moreover, your customers will remember your business and return to your site by entering just a business name in the search bar.
Traits of a good domain name
- Easy to remember
- Fluent to pronounce with ease
- It’s unique and not related to any business
- Easy to brand
- Help your visitor identify your business and easily connect with it
- Good for your business in a long-term
Hacks on Choosing The Right Domain Name
Speaking about the hacks that can help you to choose the right name, check the list below.
So, let’s get started…
1. Look for Extensions
One of the most important things you need to understand is the process and importance of getting dot-com domain name. These are something you can’t refuse to take notice. The credibility of your business, investors, and customers, everything lies in the domain name you choose. With several domain extensions choices, you can choose the one that suits your business needs. Some of the most important looked up domain names are .org, .io. .net etc.
2. Take care of punctuation, spellings, and length
These are another important things you need to consider. Spellings, punctuation, and length. Even a small error in your domain name can break the reputation of your business within a few seconds as it would reduce all the prospects of getting remembered and discovered. In the world of quirky products and websites, if your spellings, punctuation, and length are incorrect, or mixed up, then your business start suffering at the initial stage.
3. Keyword impact
According to experts, by placing right keywords in your domain name you can take your business to the next level as it boosts the visibility, rankings, and simplicity of remembrance it brings to the table. But, most of the startups often ignore adding keywords in their domain name. As a start-up, you should note a note that these insights shall take your business to new heights in the coming year.
4. Be real
Perhaps, using keywords in your domain name is a good idea, but what about when you are thinking to compete with the international giants? At such time, you need something unique- something real. To do so, look for the outside-the-box and original domain name that represents your business. here’s a good tool for finding some great domain name ideas.
5. Sealing it with Trademarks and Copyright
Many startups often ignore sealing their domain name with copyright and trademarks. The result is – the domain name is already trademarked by other businesses. This won’t fetch your business any visibility and even promote their business.
Note: The same is the case with niche-based sites. For instance, if you are planning to start a review website for a particular industry, you should never settle on the domain name like xyzindustryreviews.com without their consent. As it will take you to ownership, financial and legal trouble. So, it’s always better to place your foot on a well-known ground than an unknown one.
6. Say ‘No’ to numbers and hyphens
If your domain name has hyphens and numbers, and you tell people about your website URL, they will definitely get confused. When there are hyphens, there are high odds people will forget it, so it’s better to say ‘No’ to them.
7. How to obtain a domain name?
Well, there are two ways to do so. 1- Registering it by yourself 2) Ask your web host service provider to register it for you.
If you like to register a domain name yourself, the first step is to choose a registrar. Although, it can be tricky, yet this is the only option you could have. On the other hand, if you ask your web host service provider to register a domain name for you, they have their own approved registrar. As providers are already doing this process so they have all sure-short ways available. Moreover, it will save your money and time both.
The bottom line is domain names play an important role when it comes to the online presence of any business. It helps businesses in building a reputation, building awareness and a strong customer base. Remember, your domain name is more than just a URL. It is a backbone of your digital marketing campaign and plays an important role in building your brand.