Published on April 6th, 2022
As a local business owner, you need to stand out to stay in the top leading names of the market. Online advertising connects businesses and companies with potential customers by using different means.
More than a hundred strategies are available in the market that can provide you benefits depending on your location, customers, products, and other various other factors.
Local business growth strategies play a vital role in uplifting your business online. As a result, more people get comfortable with you and prefer your business over others.
Especially amid the corona pandemic, small businesses furnish a lot with online business marketing, and people get engaged with them easily. By keeping this in mind, we have drafted a guide about trending local business marketing strategies that you can follow in 2022 to enhance your profits. So, let’s dive in!
1. Update Your Listings
As you know, “Near me” searches are growing exponentially this year. A recent study claimed that 22% of voice searches are location-based. With the rise of voice search, it will get more important to fix your listings.
If you have not done this already, now claim your Google My Business profile! This is the most visible listing out there, so you will show up every time someone does a search for your business.
Moreover, it is a patent way to promote your business via targeting local customers. You can target different customers and track the progress whether you want to target local business marketing or online marketing.
GMB is responsible for providing visibility to your business and making it comfortable for customers to approach you. Get it started today!
2. Respond to Customer Reviews & Requests
Every potential customer search for previous reviews and trusts them more. So, more reviews make your business credible and authentic. It’s important to ask customers to leave reviews that are social proof of your service.
Get the best results by sending review requests through text and email. Make the process easier for customers so that they spend less time looking for your business. They now just have to click the link you sent.
Most owners don’t respond to reviews which is a drastic mistake. Responding to reviews is one of the excellent business growth strategies that lead to higher ratings.
It will help you build loyalty and leave a positive impression in the mind of your customers. Google has confirmed that responding to reviews enhances your SEO process.
3. Content Marketing
First of all, it is important to understand what is content marketing! Well, content marketing is not very smooth.
It all depends on how valuable, relevant, and consistent content you create for your local business marketing and approach to the right audience. Following the correct process will visibly affect your businesses’ progress.
18% of businesses owners claim content marketing influences their company positively. Unlike paid ads, content and SEO are cost-effective business growth strategies, and they pay off really well in the long run. It is vital to use the right content and fulfil the requirement of the audience in the right way possible.
4. Use Of Social Media Marketing
People spend most of their time on social media and always keep looking for businesses. The effect of social media is incredible on businesses.
You need to understand the nature of your business and analyze which social media platform is the best. This will help you approach and target the right audience. You can efficiently use social media platforms like Facebook, Instagram, Twitter and others for your local business marketing.
Staying active on these platforms will help you remain in touch with customers 24/7. If you have a Facebook profile page already, make sure to post regularly. Also, a low effort way to reach customers is by sharing positive reviews. Because no one can sell your business quite like your customer.
5. Know Your Customers
This is the most ignored factor promoting a local business. The vital mistake businesses make they believe everyone is a customer. This concept can work for companies but proves to be hazardous for small businesses.
You need to understand the mindset of your customers and, on the same hand, give importance to pre-existing customers. The opening rate of the text message is 98%. Some customers ignore promotional material in their inboxes, but they still love chatting.
So, whether you want to advertise a product, get a review, send a reminder or anything, just send a message. This is one of the most effective business growth strategies to include a strong CTA and motivate the customer to take the desired action.
6. Show Off Reviews On Your Website
Place your positive reviews on social media, listings and others. But remember, this is not the only place. According to research done by Spiegel Research Center, displaying reviews on the website increases conversion by more than 360%. You can display reviews on your website. This way, your website visitors can see the opinions of your happy customer.
7. Use PPC Campaigns Efficiently
There’s one more area from where you can get maximum traffic, and that is paid Google ads. Don’t forget to see Google seller ratings if you are using them already.
They will allow you to display your overall rating in your ads. Adding seller ratings can increase the clickthrough rate by 17%. There are a few requirements that you must follow:
- At least 100 reviews in the last 12 months
- At least a 3.5-star rating.
8. Improve Customer Interaction
Take a few steps to improve your customer experience as well. A happy and delighted customer will recommend your business to friends and family. You can share customer feedback and find potential improvement ideas.
An easy way to get gauge customer satisfaction is to score surveys. Ask them to rate your business on a scale of 0-10. You can discover some areas of improvement by looking at your competitor.
If he is providing something great, customers will mention it in reviews. Please pay attention to them and improvise your local business marketing plan.
9. Focus On Your Goal
Marketing is all about aiming at results and focusing on them throughout. So, it’s vital to put in efforts towards your aim. Due to the easy availability of options in the market, you need to remove the complexity.
It is essential to approach rightly and achieve your goal instead of using your time and money on things that are not of any use to your business.
Once you have started using business growth strategies, the efficiency of your business increases. Consider factors that help you in progress and development; double them down. The best way to gain happy customers is by providing them with what they want.
Get Insights On How To Improve
Don’t let your business fall behind at any cost. Keep following these tips and see excellent results. Create, send and analyze customer feedback regularly.
You will see the areas you need to focus on and build a better customer experience. Fix listings, use social media, SEO work, and use effective local business growth strategies to grow your revenue. Let us know what you have tried and what worked for you the most!
Scorpion offers top-notch technology and marketing services to local businesses that want to grow and accelerate their sales. Scorpion has a team specialized in various marketing areas such as SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, social media, Websites, Lead Management, Appointment Scheduling, and more