Software Review

10 Useful Keyword Research Tools You Need To Know

Keyword Research Tools

August 20th, 2019   |   Updated on April 13th, 2021

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For gaining insights into your SEO campaign you must know how to conduct keyword research. That is because the use of suitable keywords only pushes your website on the top of the rankings.

This, in turn, lets your customers pick your link over the rest and maybe even complete the purchase.

However, it can be difficult to find out how to analyze the keywords and that is where we are here to help. Here are 10 Useful Keyword Research Tools You Need to Know.

These are the most effective tools available for this task and are bound to solve your purpose in quick time. Use any one of them basis the benefits and features each of them holds.

1. Google Ads Keyword Planner

Google Ads Keyword Planner

keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform.

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

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Review: SEJ

The biggest benefit of the Google Ads Keyword Planner is that you’re getting information straight from the horse’s mouth.

You can trust that all the information about search volume, competition, and top of page bids is accurate and reliable.

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2. Soovle


Soovle is a customizable engine that unites the suggestion services from all the major providers in one place: Google, Bing, Amazon,, Yahoo, Wikipedia, Youtube. I found the tool to be a major help for search and content creation inspiration

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Soovle gives you suggested keyword ideas from Google, YouTube, Bing, Amazon and more. That way, you can find untapped keywords that your competition doesn’t know about.

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3. Jaaxy


Jaaxy is the industry’s only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers. There are an incredible number of hands on processes that are very time consuming when it comes to your business. Keyword and competition research can now be a breeze!

With Jaaxy you are getting the most advanced, yet useful platform in the world for managing all aspects of keyword, website, competition, and market research.

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Doing keyword research is the difference between success and failure in the modern niche website world.

A great keyword researcher can rank fast with almost no effort. Someone who didn’t do their homework can spend months or years working on a project that never takes off.

It’s not a stretch to say that keyword research is the backbone that websites are built on nowadays. And you shouldn’t be using inferior tools or else your competition will blow you out of the water.

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4. Ahrefs Keywords Explorer


Keywords Explorer runs on the world’s largest third-party database of search queries.

Never run out of keyword ideas. Keywords Explorer runs on a huge database of more than 7 billion keywords, updated with fresh data every month.

Google isn’t the only search engine around. By processing large amounts of clickstream data, we can estimate keyword volumes for places like YouTube, Amazon, Bing, Baidu, etc.

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Review: PCMag

Ahrefs, which starts at $82 per month billed annually for its Lite plan, has made its name in the search engine optimization (SEO) space as one of the top crawlers on the market. Ahrefs maintains the one of the largest indexes of backlinks on the web, currently with more than 12 trillion historical backlinks and 6 billion web pages crawled per day.

The SEO tool also includes a number of other features and capabilities across ad-hoc keyword research, ongoing SEO monitoring and position tracking, content-specific research, and competitive domain comparison. Overall, Ahrefs can do a little bit of everything. While it lacks the keyword management and SEO reporting features of Editors’ Choice Moz Pro, and its bare-bones user experience (UX) can’t match that of Editors’ Choice SpyFu, Ahrefs does plenty beyond its signature crawling capabilities to warrant consideration and has invested in interface improvements, more advanced reporting, and better keyword management features since our initial review.

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5. Keyword


Every search is an expression of people’s needs, wants, interests and desires. Imagine how your business would benefit if you could analyze search trends on Google, find search terms that are related to your business domain and customize content on your website to serve the actual needs of your customers.

Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.

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Keyword Tool Pro is my keyword research tool of choice for any SEO campaign. With a rich feature set, easy to use interface and most competitive pricing in the advanced keyword research tool landscape, I use the tool for researching, developing and sculpting all SEO and Content campaigns. Highly recommended for anyone looking for a powerful tool without the associated cost that comes with competitor software.

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6. SEMrush

SEMrush Referral Program

SEMrush is a software as a service company based in Boston that sells online visibility and marketing analytics software subscriptions. It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before adopting the SaaS model.

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Review: Capterra

Pros: The design is focused on what you need, and you don’t get lost in SEO or SEM jargon. You can do a Site Audit, which gives you actionable information (and if you’re a consultant, a huge benefit to give your clients). Keywords lists are delivered and organized in a way that again gives you actionable items, as is the PPC research. Content marketing is made simple,. with suggested ideas, questions, and all outlined in a way that you can feel smart taking these actions. Excellent support always, and the downloadable Excel spreadsheets help you share this info beyond SEMRush.

Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.

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7. Google Search Console

Google Search Console

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results. See which queries bring users to your site. Analyze your site’s impressions, clicks, and position on Google Search.

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Review: TrustRadius

Google Seach Console is helping us monitor our Analytics in our sites to help us improve our search engine optimization where Analytics doesn’t. Analytics is good for monitoring where people are clicking, where they are located in the world, their demographics, etc, but Google Search Console will help tell us why they are searching for us, what keywords they were using, etc.

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8. SECockpit


SECockpit takes a huge amount of data and summarizes the most important information in a simple overview. This way, you can see everything you need to know at a glance.

If you want to find out more about a keyword, one click is all that is necessary – and the complete data evaluation including competitor analysis opens.

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SECockpit unique is the built-in features that allow you to get A LOT of depth on search trends, organic competition and traffic estimates.

Which means that it’s a tool largely designed for SEO professionals. Sure, newbies can get value out of it, but there’s no doubt that SECockpit is targeted for people that sleep, eat and breathe SEO.

If you’re brand new to SEO, the sheer number of features in this tool might be overwhelming for you. But if you’re looking for lots and lots of depth, you’ll probably get your money’s worth.

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9. Serpstat

Serpstat is a software as a service company based in Odessa, Ukraine. It provides keywords research, rank tracking, backlink analysis, site audit, and competitors keywords analysis for digital marketers. Serpstat has tools — keyword clustering and text analytics — based on artificial intelligence.

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Review: FinancesOnline

Serpstat is a comprehensive platform for search engine optimization. It is designed to help business improve their performance in major SEO areas, specifically marketing, search analytics, content marketing, PPC, and more. With Serpstat, you know who is ranking well in search engine result pages (SERPs) and how you can beat the competition.

Using Serpstat’s analytics system, you are able to determine how your competitors achieve success in the SERPs rankings by gaining the most recent information and business intelligence on their promotion spending. You can also delve into the keywords they are using for their campaigns. With all information in your hands, you can devise and execute effective SEO campaigns, leave your competitors behind and drive your business towards success.

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10. KWFinder


Keyword research is no rocket science. Just go for the keywords with low SEO difficulty and high search volume. We have the most accurate SEO difficulty and exact search volumes!

Don’t know where to start? Find out what works for your competitors. Just enter their domain or URL and KWFinder will show you the best keywords they rank for. Easy-peasy.

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Review: PCMag (which begins at $12.42 per month billed annually for the Basic plan) is an SEO tool that’s laser-focused on ad hoc keyword research and recommendations. Identifying the right keywords and search results to target is one of the most important facets of an effective SEO strategy, rather than spinning your business’s wheels trying to rank on a page of entrenched results where there’s no chance of breaking in. While KWFinder doesn’t offer the same breadth of SEO functionality as Editors’ Choices Moz Pro and SpyFu, it offers the best standalone keyword-driven SEO value of the bunch.

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