Published on March 24th, 2020
Do You Want to Run a Successful Business on the Internet?
eCommerce has blown up over the past few couple of decades for good reason.
Would-be entrepreneurs no longer need a great deal of capital, a physical storefront, or even their own inventory to succeed in business.
This kind of opportunity is more accessible and attainable to more people than ever before.
Despite this, going far with your online store will still require plenty of hard work, creativity, and savvy.
Knowing your stuff before you start an eCommerce business can keep you from committing common mistakes.
If you are researching in advance, your head is already in the right place. The advice on this list should help.
1. Distinguish Yourself
Thousands upon thousands of eCommerce stores are already fighting for attention. Your business should strive to provide customers with something they cannot get elsewhere.
That could be a line of homemade products, high-quality goods from a distributor, or even the shopping experience itself.
Go over all the possibilities within your desired field and do something different from the competition.
2. Develop A Solid Supply Line
You can easily find suppliers and distributors for eCommerce stores. The challenge is finding ones that you can trust.
Before agreeing to anything, you should start a correspondence with them.
Better still, you should see what former partners and customers have written about them on independent review websites. They will be honest if a seemingly trustworthy supplier is incompetent or even shady.
3. Do Not Forget The Paperwork
Online businesses follow the same laws and rules as every other business. Before you can open your store, you must register it with the local and federal government, per their requirements.
That includes choosing a business structure, creating a concrete business plan, and coming up with a business name (and possibly a Doing Business As name).
4. Lower The Load Times
Your store’s website could be the most appealing and user-friendly in history, but that will not matter if no one can get inside. Internet users are notoriously short on patience.
Research bears this out, with one study showing that two out of five visitors will leave a page if it takes three entire seconds to load. Whatever you need to do to bring down that load time, do it.
5. Learn SEO Techniques
Getting your name out there is vital for any new store, but there is more to it than advertising campaigns.
Search engine optimization (SEO) refers to the strategy of designing your website to meet certain standards of search engines.
Successfully implementing SEO techniques for popular search terms could increase your rankings in results pages, which could boost organic traffic to your site. Shoot for the top space, or at least the first page.
6. Analyze Your Customers’ Behavior
Customer satisfaction is easier to measure than you may believe. You may want to learn how to use Google Analytics or similar programs.
They can reveal a wealth of useful information about how customers act and react on your website. That data can show you whether anything could be improved. Knowing about a problem is the first step towards solving it.
7. Build On A Responsive Theme
Smartphones have different screen proportions than desktops. When you design your website, you should choose a theme that is responsive — meaning it can automatically reorient page layouts based on the height and length of the screen.
eCommerce statistics show that mobile phones account for 30% of all online shopping traffic. Do not lock out a third of your audience with an inconvenient website.
8. Take Pride In Security
Internet users generally know that visiting strange websites could expose them to hackers.
They can be especially squeamish about unfamiliar eCommerce websites, which by default must ask them for very sensitive information.
It is not enough just to have excellent security (though it is a must). You should also display security seals and certificates as proof that your visitors and customers are safe.
9. Streamline The Checkout Process
Great eCommerce websites make it easy for people to go from initial browsing to order completion.
You do not want potential customers to back out at any point, but seeing a high bounce rate near the very end can really hurt.
When designing the checkout process, keep it as simple as you can: limited pages, few required information fields, and no unpleasant surprises.
10. Never Stop Improving
All this hard work is just for starting your eCommerce business, and the work does not end with the website’s launch.
Your website and your business should never stay still.
Add new products for restless customers. Find any issues that crop up and resolve them.
Fine-tune the stuff that works to make it even better. Change the site in accordance with changes in technology, business, and society.
Get with the trends, or better yet, get ahead of them. Even when you are just starting out, never stop thinking of what comes next.