Published on May 5th, 2025
Instagram isn’t just a platform for selfies and reels anymore — it’s a powerful marketing tool for brands, creators, and entrepreneurs. But to make the most of it, you need the right type of account.
Whether you’re shifting your profile to promote a business or reverting back to a personal setup, knowing how to switch between account types on Instagram is essential.
In this guide, we’ll walk you through how to switch between personal and business accounts on Instagram, explain the differences between them, and help you make an informed decision based on your goals.
Read More: How To Enable Two-Factor Authentication On Instagram
Understanding Instagram Account Types
Instagram offers three types of accounts:
- Personal Account: Ideal for private use. It offers basic features but no analytics or promotional tools.
- Business Account: Best for brands and entrepreneurs. Unlocks Insights, ad tools, contact options, and more.
- Creator Account: Tailored for influencers, public figures, and content creators. It offers advanced engagement tools but is not suitable for traditional businesses.
How to Switch to a Business Account
If you’re running a business, promoting services, or want access to Instagram Insights and ads, here’s how to switch:
Step-by-Step Instructions:
- Open Instagram App
- Go to Your Profile
- Access Settings
- Switch Account Type → Tap Switch to Professional Account
- Choose “Business” and select your category
- Connect a Facebook Page (Optional)
- Complete the Setup
Note: Your profile must be public to switch to a business account.
Read More: How to Optimize Your Instagram Bio for Maximum Impact
How to Switch Back to a Personal Account
Want to make your profile private again or step away from business features?
- Go to your profile
- Tap the menu > Settings and Privacy
- Tap Business Tools and Controls
- Tap Switch Account Type
- Choose Switch to Personal Account and confirm
Reminder: You’ll lose access to Insights, ads, and contact buttons.
Benefits of a Business Account
- Analytics (Instagram Insights)
- Contact Buttons
- Shopping Features
- Ad Management
- Auto-Scheduling with 3rd-party tools
Before You Switch…
- Business accounts can’t be private
- Insights and data will be lost if you revert
- Some music/stickers are restricted for businesses
Read More: How to Merge Multiple Instagram Accounts
Final Thoughts
Instagram gives you the flexibility to switch account types as your goals change. Whether you’re building a personal brand or scaling a business, choose the setup that matches your purpose.
Need more step-by-step guides like this one?
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