Published on August 26th, 2022
There’s no denying that a well-designed, streamlined, and functional website is a balance that isn’t easy to achieve.
However, it’s worth the investment of time, money, and effort to do. After all, how a site is operated aligns with the user experience, affecting the business’s bottom line.
In fact, some believe the site’s overall design is an indicator of its credibility and is likely to impact the brand’s presumed trustworthiness.
In this post, we’ll talk about how consumers are dictating the way websites should be run so that you can make improvements that will attract a greater volume of online web traffic and as a result, increase your sales.
The Important Elements Should Be Obvious
While you don’t need to keep everything above the fold, it’s imperative to prioritize the critical elements of the website.
For example, look back to when you visited the homepage of a restaurant that placed its contact information and operating hours at the lowest part of the web page. There’s little doubt that it would have been irritating, especially if you’re looking to place a reservation.
For this reason, you must make obvious the most critical elements of your business where they’re easy to see.
For example, relevant information about the applications or programs developed should be positioned front and center if you’re a software developer.
Also, don’t forget to include licensing details, especially if you’re using license management software.
Users will automatically expect this information to greet them as soon as they visit the site, so be sure to place them where they’re supposed to be.
Navigation Should Be Easy
Users want to find the information they’re looking for online quickly. If a website has poor navigation and is challenging to browse, it’ll frustrate prospective customers and push them away instead of drawing them in.
Therefore, it’s vital that you make website navigation as simple and straightforward as possible. Details like including a menu bar or even a search box on every page might appear minor, but this small convenience can surprisingly go a long way.
Use White Space
White space is something that isn’t hard to overlook. However, it’s more vital than many realize.
Beyond its ability to draw the eye and improve comprehension and readability, it also creates a balance to keep users from being overwhelmed by too much content.
So be sure to use some white space. Doing so will allow you to improve the user experience of visitors browsing your website.
You’ll be surprised at how much more engaging your website will be and encourage users to browse its pages.
Conclusion
User experience is arguably the single most important element of operating a website.
It doesn’t only make users more inclined to browse its pages and perform actions that will be beneficial to the brand or company; their engagement can also affect the digital marketing efforts of a business, elevating its online exposure and allowing it to appear higher on the search engine results pages.
Thus, it’s paramount to prioritize the users’ experience when creating and running a site.
Image Source: unsplash.com
