September 12th, 2019 | Updated on June 28th, 2022
Specialized skillset builds credibility among employers. It acts as a proof of demonstrated skill set.
Thus, earning a certification from a recognized institution can benefit an individual in growing their business. Of course, taking a certification requires investment of time, energy, and money, but it is worth it.
These could provide a benefit when it comes to landing a project or client. Here are five ways in which a certification can help you grow business :
1. Get An Edge Over Your Competitors
While reviewing portfolio, clients necessarily look for experience in projects related to them. This is a necessary step for them to gauge credibility.
A professional certification enhances credibility, as clients would know that your skills are tested and vetted by professional bodies.
2. Increased Efficiency
Professional certifications equip you with strategies that make you efficient at work. It teaches you processes, which upon acting can drive faster and better results.
The knowledge gained through specialization also will empower you to use tools and technologies to attain faster and better results.
3. Growth In Income
Certified professionals can seek more fee and most clients aren’t afraid to pay more as long as they are sure about the capabilities of the person they are hiring.
According to a report, certifications lead up to 40 percent increase in salary. However, make sure to go for a global credentialing organization while taking a certification, it will foster recognition.
4. Build Credibility Among Peers
Having valuable credentials next to your name, automatically generates interest among peers in the industry.
This makes you valuable and respected in your community. You are looked up to by peers and company juniors to learn.
This will foster relationship with peers which further lead to prospects and growth.
5. Increase Your Knowledge And Skills
Certifications offer up-to-date knowledge and skills. Most certifications tests are prepared to test candidate’s latest industry knowledge. As we continue to work, we tend to slack away from keeping ourselves updated on latest industry knowledge.
Certifications bridge this gap. Hence, taking certification should be a regular thing. Certifications definitely require investment, but, at the end of the day, offer numerous benefits.
If you’re planning to take your career forward, certifications are a worthwhile investment. As you continue in your career, make sure to take re-certification and keep yourself updated with the latest industry knowledge.
Most certifications can be prepared and taken while sitting in the comfort of your home. For full-time professionals and always-on-the-run professionals, who find it hard to devote time to learning, pursuing certifications is easier.