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9 Most Effective Content Optimization Tools You Must Know

Writing Skills

April 12th, 2019   |   Updated on September 20th, 2021

Contextual relevance is all about delivering the relevant information at the right time, and most importantly, in the right context.

In search engine optimization, it is important to identify the content, which is most likely to align with searchers’ phrases and words. No wonder, why contextual relevance is one of the strongest ranking factors.

Google had started with the mission “to organize the world’s information and make it universally accessible and useful”.

The mission remains the same today. What has witnessed a massive change is the way Google organizes that information.

Through its constantly evolving algorithms, Google has devised a way to throw up useful and relevant results in a fraction of a second.


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Tools Offering Holistic Content Optimization Features

Great Writing Hacks

If you are looking for enterprise platforms having extensive optimization features, then your search should end with seoClarity and Searchmatrics. You can buy both these tools on a monthly subscription basis. They offer complete solution which start with identifying pages on your site that should be optimized.

1. seoClarity

seoClarity  is powered by Clarity Grid that leverages petabytes of data with machine learning algorithms. Thus, you get the most intelligent insights for your organic search and content performance.

2. Searchmetrics

Searchmetrics claims to provide insight and market analysis that can’t be duplicated.

Most of us have problems identifying keywords and phrases that could flow naturally to text.

Both the tools create a list of relevant keywords and phrases that appear alongside the writing space.

We can easily select the keywords most suited to the text. These tools also let you know whether you are under- or over-using certain keywords.

They just keep counting the number of occurrences for each keyword helping you use keywords effectively.

Instead of relying on Google Keyword Planner, these tools incorporate keyword data directly into their toolset.

The most helpful part is the writing interface, offered by these tools. SeoClarity offers a free, two-week trial for “Content Fusion”, while you will get no free trial for Searchmetrics’s “Content Experience”.

Data Tools For Content

Freelance Writing

A well optimized content has the potential to speak the same language as a potential visitor’s keywords.

What makes it easy for your potential visitor to find your content is your ability to optimized your content with keywords that are used by people to search certain products, services or information.


3. MozPro

MozPro helps you improve your customer experience and boost ranking. It also offers a free trial.

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4. Bright Edge

Bright Edge Your websites might have errors and issues that you are not aware of. Before they start impacting the perforamance on search engines, fix them.

BrightEdge ContentIQ provides the most advanced and complete solution with the power to support site crawls for hundreds of millions of pages.

SEO Writing Tools

Writing Skills

There are many SEO writing tools which help you create content that ranks. None could be most suitable for you than Copywritely .

5. Copywritely

Google hates duplicate content. Copywritely has unique content checker that does not simply detect plagiarism.

It goes deeper. Texts are scanned for matching words on billions of different websites.

In addition, it also has keyword density tool for detecting keyword spam and Readability checker for producing easy to understand content.

Its monthly subscription for basic features starts at $17, while the full product costs $79.

SEO Tools For Improving Spelling, Style And Grammar

Grammarly Keyboard

Here, we have hand-picked some of the most popular tools that help you improve style and tone of your content.

They are also effective in identifying grammar and spelling mistakes.


6. Ginger

No matter where you write, it must be error free. Ginger not only identifies all types of grammatical mistakes; it also corrects them.

It makes sure that sentence structure, punctuation and styles are mistake-free. You can integrate Ginger with Microsoft Office for just $10 per month.

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7. Grammarly

Its AI-powered writing tool can be integrated with Google Chrome and iOS at no cost. Its upgraded version, Microsoft Office integration is available for $15 per month.

Going beyond grammar and spelling, it is also helpful for those who struggle for perfect words to express themselves. It helps you express yourself.


8. Word Rake

It functions like a live editor. Although it does not offer a browser-based version, this concise English writing correction software can smoothly integrate with Microsoft Outlook.

If you have this software installed in your system, you no longer have to waste your time editing your documents.

It also waits for your final approval. You can accept or reject the suggestions offered by WordRake.


9. MindMup

Basic tool of MindMup is free. Free version allows you to create public maps up to 100 KB and save them up to six months. What can you do with MindMup? You can:

  • Create a structure for an article.
  • Capture and organize your thoughts.
  • Automatically add images and contextual information.
  • Add longer text, videos and spreadsheets to your maps.

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