March 5th, 2019 | Updated on April 13th, 2021
Managing your social media presence can be challenging, as there are a lot of factors to pay attention to. However, with the proper tools in your marketing toolbox, you can easily stay on top of things and improve all your efforts.
Listening to your target audience on social media is the key to engaging them and growing your brand. It’s also vital to regularly share fresh and unique content that will genuinely interest your followers.
This is what the following tools will help you achieve. Utilizing them will help you increase engagement, and improve your content creation, scheduling, and reporting.
1. Google Trends
Google Trends is a free tool that lets you explore what the world is currently searching online. It shows you trending topics, helping you stay up-to-date with the latest trends.
This is important for your content curation, as you can use the trends to create interesting content that addresses the current issues in your niche.
Google Trends can also help you monitor the keywords relevant to your niche. You can monitor their volume over time, and discover the terms and phrases that your target consumers are searching. You can then easily implement them into your content, and increase your online visibility and traffic.
BuzzSumo enables you to find out the best-performing pieces of online content. Seeing what content performs best will help you improve your content.
You can search for topics and competitors, but you can also analyze your own social media impact. You can see which pieces of your content are performing well, and which may need a bit of adjustment. This tool can also show you which pages on your social media profiles drive most engagement.
3. Sprout Social
Sprout Social is one of the most powerful social media management tools that incorporates a great number of features. It includes social media monitoring and engagement, and planning, creating, managing and publishing content.
It also provides you with insightful reports and analytics for making data-driven business decisions. This tool also comes with many add-ons for discovering trends, social listening, amplifying your reach, and much more.
The best part about it is that you can manage all your social accounts in one place.
Very similar to Sprout Social, although not as powerful, Hootsuite also enables you to schedule and manage your posts with ease. It lets you track their performance and measure conversions, as well as monitor social mentions.
You can customize its user-friendly dashboard, and easily engage with your followers. The dashboard allows you to simultaneously monitor multiple metrics. You can also gather insights from custom and advanced reports, and install add-ons for seamless content sharing.
5. Buffer Publish
Buffer is yet another great social media tool designed for scheduling posts and analyzing their performance. It saves you a great deal of time since it allows you to manage all your social accounts in one place.
You can automate your publishing by creating schedules for delivering your content. This is important for maintaining consistency and increasing engagement.
Buffer is similar to Sprout Social and Hootsuite, except that it comes with fewer features. This definitely doesn’t mean that it’s not worth it. Otherwise, it wouldn’t be on this list.
It has a very user-friendly interface, supports various integrations, and comes with a nice tool for creating images and graphics.
Which of these three tools you’ll choose depends entirely on your unique business needs. That’s why you should explore each one of them to figure out which one’s the best fit for you.
6. Buffer Reply
Another tool from Buffer simply had to be on this list. Buffer also offers Buffer Analyze, but Buffer Reply is where this tool truly shines.
It’s perfect for social media, as it can help you easily engage with your social followers. You can respond to all the messages and comments on all-in-one inbox, never leaving your followers hanging.
It keeps all your interactions in one place and enables you to filter your conversations. With Buffer Reply, you can personalize your customer service and forge meaningful relationships with your audience. It’s definitely one of the best tools for inspiring loyalty and brand advocacy.
Video marketers generate 66% more qualified leads per year, and they achieve a 54% increase in brand awareness with their videos.
According to a report by HubSpot, four of the top six channels on which global consumers watch video are social channels.
So if you aren’t creating video for social channels, you’re likely falling behind.
Lumen5 is a video creation platform that turns blog posts into social videos. Powered by artificial intelligence, Lumen5 lets businesses and brands to create videos for their content marketing and social sharing at scale. Its easy options and great automatic features make for an interesting and original video creating and editing service.
Did you know that 86% of online marketers use video content? Videos are all the rage right now, and they greatly influence people’s purchasing decisions.
According to a 2018 State of Social Media: Marketing Trends report by Animoto, 93% of businesses say that videos on social media brought them new customers.
Don’t miss an opportunity to generate new leads and conversions with videos. One of the best tools for this is Animoto. It can help you create high-quality, engaging videos for your social media accounts.
With this tool, you can create slideshows of your photos or marketing videos to promote your business – in just a few minutes. Simply choose a style, add photos or video clips, add text, and you’re done.
9. Online Quiz Creator Software
More and more brands are creating quizzes to engage their target customers on social media. Follow in their footsteps and start creating fun quizzes relevant to your brand by utilizing online quiz creator software.
Quizzes can provide you with invaluable feedback for improving your efforts and increasing engagement. Just make sure the online quiz creator software you choose provides you with insightful reports and analytics. That way, you’ll be able to analyze the feedback and use the findings to effectively grow your brand.
There are hundreds of social media tools out there, but you should definitely start with these. Choose those that best fit your needs, and they’ll help you springboard your business to great heights.
Author Bio: Kamy Anderson is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He is an expert in learning management system & eLearning authoring tools – currently associated with ProProfs Training Maker.