Published on March 10th, 2025
Instagram is on the verge of launching its new standalone video editing app, “Edits,” which promises to enhance content creation with powerful tools and AI-driven features.
As the release date approaches, Instagram has shared more details about the app’s capabilities, including some features that will be rolled out post-launch.
What is Instagram’s “Edits” App?
The “Edits” app is designed to provide users with an intuitive video editing experience, allowing creators to manage multiple projects seamlessly.
With features similar to TikTok’s CapCut, Instagram is aiming to offer a robust solution tailored for short-form video creators, influencers, and brands.
You May Also Like: Threads Unveils ‘Media’ Tab & Photo Tagging for Better UX
Key Features of Instagram’s “Edits” App
- Projects Tab for Easy Video Management
The app will include a “Projects” tab, enabling users to handle multiple video projects simultaneously, making it easier to organize, edit, and finalize content without switching between apps. - Cutouts Tool for Precise Editing
One of the standout features is the “Cutouts” tool, which allows users to isolate specific elements within any clip. This feature is expected to help creators achieve professional-quality edits with minimal effort. - AI-Powered Editing Tools
Instagram has also confirmed that AI-driven features like background editing and still image animation will be available, further simplifying the video creation process. - Collaboration Features
The app will offer enhanced collaboration tools, making it easier for teams and co-creators to work on the same project, similar to how CapCut enables group edits. - “Made with Edits” Tag
To promote the new tool, Instagram will add a “Made with Edits” tag to videos created within the app, increasing visibility for creators who utilize its features.
Future Updates and Meta’s AI Expansion
While not all features will be available at launch, Instagram has assured users that continuous updates will bring even more advanced editing tools.
Instagram’s chief, Adam Mosseri, recently stated that future creative tools will be tested in “Edits” first before being integrated into Instagram and Threads.
This means the app will be a testing ground for Meta’s latest innovations, particularly in AI-powered editing.
Why Social Media Managers Should Pay Attention
For social media managers and content creators, “Edits” could become an essential tool in their workflow.
With Instagram’s ongoing investment in AI and video content, this app has the potential to rival industry-leading editing software.
Downloading and familiarizing yourself with “Edits” early on could give you a competitive edge in the evolving social media landscape.
Read More: Instagram Tests Carousel Posts In Reels
When Will “Edits” Be Available?
The official release date for the “Edits” app is set for March 13, 2025. Users can pre-order the app on the App Store here.
Final Thoughts
Instagram’s “Edits” app is shaping up to be a valuable addition to the content creation toolkit.
With AI-driven features, intuitive project management, and collaboration tools, it has the potential to streamline video editing for creators of all levels.
While we’ll have to wait for hands-on experience, the initial previews suggest that “Edits” could be a game-changer in social media content production.
Stay tuned for updates as Instagram rolls out this exciting new app!
